NIGERIA – Flour Mills of Nigeria (FMN) has unveiled its new business partner strategy and rewarded key dealers for their patronage and performance at their Consumer conference and Grand gala event held recently in Lagos.

The event culminated in the handing over of 17 trucks to top-performing dealers in which top 5 Dealers were celebrated with the special award of a 30-ton truck and trailer each.

In addition to the trailers, FMN promised to register all the recipients as transporters and pay them for the use of the trailers – every time the dealers use the trucks themselves or when they offer them for use by other dealers.

Paul Gbededo, Group Managing Director, FMN affirmed that the company’s dealers and partners have been integral in achieving FMN’s purpose of ‘feeding the nation every day.’

“As we continue to look towards the future, our aim is essentially to promote stronger ties with our partners, because we know that the sustainability and future growth of our business depend on it.”

“The rewards that we are presenting to the dealers today, will in addition to recognizing their performance, greatly impact their businesses and spur them on for further growth and profitability.”

In the event themed “Breakthrough partnering for growth,” FMN further reiterated its commitment to its trade partners in promoting the firm’s rich and unique heritage within its partners towards mutual profitability and growth.

Devlin Hainsworth, MD, Foods division, at FMN, while speaking at the event said the company’s success over the nearly six years of operating in the Nigerian market was driven by innovative approach in providing solution in the value chain.

“FMN has a culture of winning, that is backed with a robust portfolio of quality products many bearing the Golden Penny name, and sound consumer and market fundamentals that are necessary to drive sustainable future growth.

“What makes us different is our long-term and innovative approach to partnership. We have a dynamic and interdependent relationship with our Trade Partners and this has resulted in the sustained growth of our businesses.

“This is an exciting and challenging time and we are totally committed to evolving the relationship that we enjoy with our partners. The breakthrough lies in how we think and act together with our partners,” he said.

Devlin added that the company is now actively engaged in jointly identifying business opportunities downstream as well as unlocking them “for mutual benefit and greater customer and consumer satisfaction.

We will build further on this approach and with other innovative ideas to ensure future success,” he added.