Fonterra Brands launches Anchor Life low fat milk powder in Sri Lanka

SRI LANKA – Fonterra Brands Sri Lanka has launched its latest dairy innovation called Anchor Life low milk powder, specially formulated to focus on heart health and improve consumer life.

Anchor Life low milk powder, has plant sterols that help reduce blood cholesterol and provides Omega-3 fatty acids, dietary fibre and vitamins and minerals responsible for heart health.

According to the Managing Director of Fonterra Brands Sri Lanka and the Indian Subcontinent, Sunil Sethi, understanding these growing health concerns revealed a need to provide Sri Lankans with more support around healthy ageing, and, in particular, heart health.

“At Fonterra, we know that age does not have to be a barrier to following your heart and that signs of slowing down with age should not stop you from living life to the fullest.

This inspired us to look at a product that would support these nutritional requirements,” said Sethi.

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“This is a new space for Anchor and in fact, for the entire country as it is the first specialised adult dairy production Sri Lanka with added plant sterols to focus on cholesterol reduction”

The dairy co-operative introduced Anchor Life, after a study undertaken by TNS, which revealed one of the key health concerns among ageing Sri Lankans was high cholesterol, among other issues including blood pressure and high sugar intake.

Sethi also added that the latest dairy products they introduced was part of Fonterra’s on-going commitment to meeting the evolving nutritional needs of Sri Lankans through-out their life stages.

The introduction of the new Anchor Life low fat milk powder, according to him, would be a long-term solution to their health issues.

In the recent World Heart Day, Sethi introduced the new innovation during a panel discussion with Mahela Jayawardene, where panellists focused on the importance of combining good nutrition with healthy lifestyles for better heart health.

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Mahela Jayawardena encouraged Sri Lankans to continue to follow their hearts, despite their age.

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