Foodpanda enters the cloud kitchen with Holachef acquisition

INDIA – The Ola-owned online food delivery network, Foodpanda has acquired Mumbai’s food delivery service Holachef for an undisclosed sum, making an entry into cloud kitchen business.

According to Inc42, Foodpanda will take over Holachef’s business including its kitchens, equipment, as well as bring onboard the company’s employees as well as cofounders.

“At Foodpanda, we are committed to building for unique local tastes and palate choices of the Indian consumer.

Through the Ola platform, we also have an unmatched access to over 150 million customers and an understanding of their preferences.

We have been able to bring an enhanced experience for millions of customers over the past year.

We aim to build India’s largest cloud kitchen network that will be a major step in further elevating the food experience for our customers,” said Pranay Jivrajka, CEO of Foodpanda India.

With the acquisition the Bengaluru-based mobility firm plans to launch its own brand of food products in different categories.

It will help Foodpanda expand its capabilities through diverse offerings as well as enhanced food ordering experience to meet specific customer needs in different market segments.

“I am delighted to welcome the Holachef team on board and look forward to their joining us in our mission of delivering superior food experiences to a billion Indians,” he further said.

The firm which has a delivery network of 125,000 partners may use the opportunity to venture into the food-tech ecosystem to take on rivals in the space, Zomato and Swiggy.

Ola acquired Foodpanda from Germany based Delivery Hero Group with a commitment to invest US$200 million.

In May last year, South African media firm Naspers invested about US$435 million in Delivery Hero, part of which was expected to strengthen its Indian business Foodpanda India.

This year, Foodpanda expanded its food delivery network to 13 new cities and plans to have 500,000 delivery network partners by 2020.

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