Foodtech company GrubTech partners Geidea to streamline e-payment among Egyptian clientele

EGYPT –  GrubTech, UAE’s leading cloud kitchens and restaurants tech solutions provider, has signed an agreement with Geidea, a leading e-payments and fintech platform in Egypt, to provide its services for the BOSs of GrubTech’s clients.

This cooperation will avail an added value and new merits for GrubTech’s clients in the Egyptian market.

Founded in 2019, GrubTech is a platform that provides tech solutions to manage cloud kitchens and restaurants in a way that enables them automate their businesses and managing food delivery process online.

The company also provides sales and marketing solutions as well as in-depth analyses of restaurants data that contributes to accelerating their work and reducing their costs as well.

For Geidea, it is currently the favorable choice for merchants in the Egyptian market who seek fast and easier e-payment solutions.

Commenting on the signing, CEO and Founder of GrubTech Mohamed Al Fayed said that this agreement is a part of the company’s strategy that aims at expanding its commercial partnerships with the major key players in food and beverages (F&B) market in MENA region.

“This cooperation will come into effect in Egypt, originally, and then it is planned to cover other countries that GrubTech operates in, including in MENA; Asia and Africa”, Al Fayed added.

Egypt’s Country Manager of GrubTech expressed his excitement of inking the agreement, asserting that it represents a significant step in terms of GrubTech’s plan to build a system that integrates with its objectives to create a platform that contains all solutions the restaurants and cafes in the local market need.

“Tech solutions GrubTech provides benefit its clients in easing selling and purchasing transactions, tapping digital transformation policy all institutions across the world adopted recently towards sustainable development goals achievement by 2030,” said Harfoush.

On his side, General Manager of Geidea in Egypt Ahmed Nader said the partnership will enable cafes and restaurants owners to work more efficiently, while providing a better experience in terms of online food delivery.

It will also help the business owners increasing sales through utilizing multifarious trademarks via a single window in an easy way.

Bonbell seeks US$10m in seed funding

In other related news, Egyptian Food-tech startup specializing in food ordering, digital solutions for table and meal reservations, Bonbell, has closed an initial funding round for US$350,000 through a Canadian Angel investor, to help further develop the App services and achieve a level of growth in regard to user count and daily orders.

Bonbell launched its own App in early 2022, to offer a wide range of food ordering services in Egypt from food delivery to restaurant’s reservations and Dine-in ordering through a QR Code on the tables, as well as take away services.

The company has partnered with many restaurants and cafes, as well as clubs like Heliopolis Club and Smash Club.

It also offers its services in Malls and Cinemas, to offer a smoother food ordering experience, reserving tables and food delivery, for mall and cinema goers.

Bonbell has also strategically partnered with many leading major companies and institutions, most notably the German University in Cairo (GUC), and Raya Telecom, in order to offer its services in their respective headquarters for employees and visitors alike.

The start-up is currently negotiating with two venture capital funds from Europe and the Gulf, to close a US$10 million fund in its seed round by the end of the year which will enable it to raise its partnered restaurants to 750 by the end of 2022.

Doaa Abdel-Hameed, the chief business officer of the company said, “We aim to help restaurants in offering an easier food ordering experience to their customers, either through food delivery or reserving a table in the restaurant, as well as take away orders and also the special orders made by customers in their restaurants.

“We pursue a better experience for the Egyptian user in food ordering, we see a lot of potential and opportunities to do that through developing the App constantly based on the user reviews, and adding more restaurants in all of the Egyptian governorates.” She added.

Other than expanding its reach,                 Bonbell seeks to leverage on inventive solutions such as robotics that minimize human intervention by end of 2023.

Bonbell has earned the trust of more than 12,000 customers, who used the app in food ordering in all the ways offered through the App, in just 6 months.

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