FRANCE – French e-grocery startup Jow has raised US$7 million in new funding led by Stride.VC alongside DST Partners, as well as Caterina Fake and Jyri Engeström from Yes VC and Shan-Lyn Ma, the co-founder and CEO of Zola.

Jow is an application that combines recipes, recommendations and provide an online grocery platform allowing customers create customised menus, tailored to each user and household.

The startup then automatically fills a customers’ online shopping cart with the required ingredients and has the ability to finish weekly online grocery shopping in as little as a minute.

Jacques-Edouard Sabatier, Jow co-founder, CEO says: “Doing weekly shopping online can take up to one hour.

“You waste a lot of time looking for the right product category, subcategory, scrolling through hundreds of references, you finally find your product, put it in your cart, and repeat this process up to 40 times (the number of items in your cart)!

Sabatier argues that this is a horrendous experience, “with no added value at all for the customer” compared to brick and mortar grocery shopping, where there is an opportunity to “feel, taste and smell the products.”

“Jow creates a customised menu, just for you, with simple and delicious recipes,” explains Sabatier.

“Our food recommendation engine considers your tastes, your kitchen appliances, whether or not you have children and checks the availability of the ingredients in your supermarket.”

“Jow then automatically fills your cart with all the ingredients you need to cook the meals,” he said adding that the app also offers a customised list of your repeat purchases.

Its recommendation engine claims to also help users to choose the exact quantities needed to avoid waste.

Jow launched in 2018 and is now supporting five of France’s leading grocery retailers; Monoprix, Carrefour, Auchan, Chronodrive and E.Leclerc.

The application is free for end users, since the startup based in Paris and New York generates income from supermarket affiliates who want to use the service to acquire younger and mobile customers.