French winery Moet and Chandon partners Rwanda’s Akagera Business Group

RWANDA – French Champagne brand, Moet and Chandon has entered into a long-term partnership with Rwanda’s Wines and More, a division of Akagera Business Group (ABG), reports New Times Rwanda.

Through this partnership, ABG has become the official channel partner of Moet and Chandon in a move that seeks to expand the presence and consumption of its premium products within Rwanda at affordable prices and reliable supply. 

Speaking during the partnership ceremony, the Brand Ambassador of Moet and Chandon, Pierre Louis Araud said that the partnership with ABG will go a long way in popularising the product within the region.

“This premium product is the brand for ultimate celebration.

Moet and Chandon is a product of success and glamour. Kigali being a city with budding nocturnal life; we’d love to contribute more life to that,” Pierre said.

Additionally, Alexandre Helaine, Market Manager Eastern Africa, Moet Hennessy said:

“We are thrilled to be entering into this partnership and look forward to a mutually beneficial relationship with ABG for years to come.

ABG is a perfect fit for Moët &Chandon in Rwanda as we both share the same values of integrity, loyalty, and luxury. We couldn’t be more excited for our clients and consumers who love the experience of Moët &Chandon.”

Founded in 1743, Moët &Chandon is a France based winery and boasts to be the first registered champagne in the world with all it Champagne produce in the country.

Since then, Moët &Chandon has grown into a globally recognised icon as top champagne brand in more than 140 countries around the world.

Other than Moët & Chandon Imperial, the firm also produces champagnes under the brands Grand Vintage Collection, Moët & Chandon Rosé Imperial and Nectar Imperial.

Moet & Chandon is a major competitor with other international brands such as: Nicolas Feuillatte, Veuve Clicquot, Laurent Perrier, Dom Perignon, Mumm, Piper Heidsieck, Pommery, Taittinger, Louis Roederer, Perrier Jouet, Bollinger, Ruinart, Pol Roger, Lanson and Krug.

The Akagera Business Group is a home-grown company in Rwanda with diversified operations across 9 different businesses.

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