IVORY COAST – Lesaffre, the French yeast and bread improvement manufacturer has inaugurated the first Baking Center of West Africa at its subsidiary, Lesaffre Ivoire in Abidjan, Ivory Coast.
A global key player in the field of yeast and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food taste & pleasure, Health care and Biotechnology.
Lesaffre Ivoire has been based in Abidjan since 2004 and distributes yeasts and bread improvers throughout the Ivorian territory. It is also the commercial and technical support base for much of West and Central Africa.
This new Baking Center, the first of its kind in West Africa, aims to support customers in this region in the development of their expertise and new innovative bread-making solutions.
The new Baking Center, built on a surface area of more than 120 m², will bring together a team of breadmaking specialists who will be able to help professionals in the development of new products or breadmaking processes, train them using on-site equipment or intervene directly in their customers’ workshops and production sites to provide technical support.
Romain Petit, Managing Director of Lesaffre Ivoire said, “Our customers appreciate being able to challenge their bread-making process on state-of-the-art equipment and with the help of experts.”
In close collaboration with its clients and partners, Lesaffre Ivoire’s experts and technicians are perfectly familiar with the specificities of West Africa and provide concrete solutions for using yeast, sourdough or bread improvers.
David Jousselme, Director of the Overseas region of Lesaffre said, “We have always wanted to be as close as possible to our customers, and Africa is an important market for Lesaffre. Local experts can respond to local requirements and share their knowledge with research and development here.”
“This enables them to co-develop products that meet these requirements. It’s a virtuous circle that starts in Baking Center™ where professionals speak the same language.”
Baking Center, whose concept was created in 1974 by Lesaffre, is a real centre of expertise, technology and innovation in bread making for the bakery trade.
The international network of Baking Center™ currently comprises 47 centres spread over the 5 continents.