USA – Fresh Del Monte Produce has appointed Elana Gold as the company’s new Vice President and Chief Marketing Officer (CMO) as the fresh and fresh-cut fruit and vegetables distributor continues to build its global brand image.
In this key role, Elana will lead Fresh Del Monte’s global marketing functions, executing global, regional and local marketing strategies aimed at delivering long-term and sustainable business growth for the iconic brand.
Elana boasts more than 25 years in building strategies, organizations and capabilities for top global companies and brands, including Abbot, Novartis, PepsiCo, Sabra Foods and Yum! Brands, among others.
Most recently, Elana served as Chief Commercial Officer of venture capital-backed start-up Before Brands.
During her tenure Before Brands she helped to develop and launch a new category of the most advanced childhood nutritional products to reduce food allergy development risk in children.
Prior to joining Before Brands, Elana served as Divisional Vice President of Marketing (CMO) for Abbot Nutrition International.
Under her leadership, the company launched a blockbuster infant formula brand into China; and significantly grew both the infant and adult nutrition categories with breakthrough innovation and communication strategies.
In her new role as Fresh Del Monte, Elana will report to the company’s President and Chief Operating Officer, Youssef Zakharia.
“I am excited for Elana to bring her vast experience, creativity and talent to the Fresh Del Monte Produce family,” announced Zakharia.
“As we continue our roadmap to achieve our 5-year strategic objectives, including, to become a consumer-driven company, it is clear that we need to build upon the great equity in our brands. Elana is just the right person to ensure we carry this through.”
Fresh Del Monte will leverage Elana’s deep expertise in global marketing strategy, infusing deep analytics into effective communication strategies and driving meaningful innovation throughout the customer journey.
She holds a BA from Emory University in foreign languages and an MBA from the Wharton School of Business in both marketing and finance.