FrieslandCampina launches new smart packaging innovation for its infant formula milk brand

SINGAPORE – FrieslandCampina, a dairy cooperative, has launched a new packaging innovation in Singapore, FRISO TrackEasy, an industry-first smart packaging innovation that enables mothers to track the source of its infant formula milk brand, Friso.

Friso TrackEasy provides users with batch-specific information around Friso’s dairy farming, milk collection, production process, quality auditing and export.

FRISO TrackEasy builds on FrieslandCampina’s 140-year Dutch dairy expertise and its end-to-end control of its entire product journey to provide mums with batch-specific information around FRISO’s dairy farming, milk collection, production process, quality auditing and export.

This offers mums a higher degree of transparency over the formula milk products, empowering them to make well-informed nutrition choices for their children.

“With Friso TrackEasy, mums will be able to see when their tin of Friso product was produced, when the milk was collected from farms, to the quality assurance checks it went through.”

David Naidu – general manager, FrieslandCampina Singapore

“At Friso, we recognise that parents in Singapore are paying more attention to food sourcing and safety in general, and those with young children are naturally especially concerned about the source and production of formula milk,” said David Naidu, general manager at FrieslandCampina Singapore.

“With Friso TrackEasy, mums will be able to see when their tin of Friso product was produced, when the milk was collected from farms, to the quality assurance checks it went through. This is only possible with full chain control, as Friso is one of the few dairy companies that owns the entire product journey, from our Dutch-owned farms to the shipment of the final product.”

According to FoodBev, the tracking app can be used by scanning a QR code on the tins of Friso Gold with 2′-FL or Frisomum milk powder and responds to the demand for greater transparency of products.

Users of Friso TrackEasy will be able to access information regarding Friso’s representative farms, as well as quality checks done at the farm level. They will also be able to view the processes of milk collection, packaging and final quality checks.

By scanning a QR code on the tins of Friso Gold with 2′-FL or Frisomum milk powder, mums can now journey through FRISO’s milk farming, production and quality processes.

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