NIGERIA – Nigeria’s leading brand of low cholesterol milk product, Three Crowns has partnered with four Non-Governmental Organisations (NGOs) to donate relief packages of dairy nutrition to 11,000 families in supporting the fight against the COVID-19 pandemic.
Three crowns is the second flagship product of dairy processor, FrieslandCampina WAMCO.
According the brand’s press-release, Three Crowns partnered with Lagos Food Bank, an NGO committed to fighting malnutrition and hunger with a focus on pregnant women, infants, and students in under-served communities to cater to 3,944 families in Lagos.
Tahara Collective which focuses on the community, economic empowerment, religious education, social support and advocacy, partnered with the milk brand to cater to 1,000 families in Lagos as well.
In Ibadan, Oyo state, the brand partnered with Made Great by God Foundation to cater to 3,717 families while in Ekiti State, Bayo Omoboriowo Foundation catered to 2,490 families with the brand’s nourishing items.
Made Great by God Foundation and the Bayo Omoboriowo Foundation are propelled by an unwavering desire to continually seek improvements in the well-being of their immediate environments and the society at large.
The Marketing Manager, Three Crowns, Omolara Banjoko, said that the brand was moved to ease the nutrition challenges of the most vulnerable in these communities, which the COVID-19 global pandemic has thrown at them.
“Three Crowns strongly believes that eating right, feeding well and living healthy is a vital start in the fight against the pandemic,” she said.
Other than the donations drive, the brand has been undertaking fitness campaigns to encourage Nigerians to keep fit and active during the pandemic period.
They have been doing this by hosting a weekly live fitness and cardio session on the brand’s Instagram handle @3crownsMilk in conjunction with a renowned fitness coach, Shedams.
According to the brand the live interactive sessions on Instagram address challenges on fitness, diet, mental health and it offers tips on how to make money during the lock down and afterwards.
Other initiatives undertaken by the brand to ensure the well-being of its consumers include its patriotic task of encouraging women to eat and live healthy, translating to making the family happy.
The brand has and continues to undertake numerous programmes which have consistently strengthened the bond between the brand and consumers across all demographics and across Nigeria.
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