USA – General Mills, the American consumer goods company has launched a new range of Fiber One cereal variants made with real strawberries in the United States.
Available in retailers nationwide, the Strawberries and Vanilla Clusters are made with steel cut oats, vanilla clusters and delicious, real strawberries, offering consumers a tasty variety which also increases their fiber intake.
Fiber One Strawberries and Vanilla Clusters has 35% of the daily recommended value of fiber in every one-cup serving, according to the company.
“We’re excited to add Fiber One Strawberries and Vanilla Clusters to our cereal line-up,” said Kim Seifert, senior marketing manager for Fiber One.
“Fiber One has always been the tasty way to fiber, and by adding real strawberries and vanilla clusters, we know this latest product introduction will delight consumers looking for a new fiber-rich option in the cereal aisle.”
The range offers fiber-rich products for breakfast and snacks, addressing the need to increase fiber, vital in digestion in consumer’s diet.
According to the National Health and Nutrition Examination Survey (NHANES) 2015-2016, nine out of 10 Americans aren’t getting enough fiber.
The 2015-2020 Dietary Guidelines recommend that Americans get at least 28 grams of fiber in their diet each day, but most only average 16 grams.
The new variant expands Fiber One portfolio which consists of original bran and honey clusters.
“It can be challenging to get enough fiber in your diet, especially if it’s not top-of-mind,” said Lauren Harris-Pincus, MS, RDN.
“But with Fiber One, it’s as simple as a bowl of cereal.
With the great taste of real strawberries and vanilla clusters, consumers now have another easy way to get more fiber, while still eating something they enjoy.”
General Mills added two flavours variants to its Fiber One snacking range; triple choc and carrot cake last August.
In the same year, it launched a new Fiber One flavour, cinnamon drizzle squares bar in the UK.