General Mills launches the first ever range of keto-friendly products :Ratio

USA – General Mills, an American multinational manufacturer and marketer of branded consumer foods, has unveiled a range of keto-friendly products under a new product line called :Ratio, representing the company’s first keto-focused products.

The :Ratio range initially includes cultured yogurt ‘dairy snacks’ and crunchy bars, with both formats offering 2g of net carbs and 1g of sugar per serving.

Five flavours are available across the yogurt range: Strawberry, coconut, vanilla, mango and black cherry; while lemon almond and toasted almond snack bar flavours will be available.

According to General Mills, the release of the range seeks to cater to the growing consumer demand for snacking options which feature reduced sugar and carb levels. Figures provided by the company claim that the ketogenic products category is set to grow 5.5% by 2027, as consumers seek out ‘better-for-you’ alternatives to existing snacking options.

“In launching :Ratio’s keto-friendly products, we want to ensure that convenient, delicious snack options are available for various lifestyles and dietary choices,”

Tsubasa Tanaka – director of marketing, General Mills

“In launching :Ratio’s keto-friendly products, we want to ensure that convenient, delicious snack options are available for various lifestyles and dietary choices,” Tsubasa Tanaka, director of marketing at General Mills, said.

“No matter what individual goals are, we hope :Ratio’s crunchy bars and dairy snacks can be an enjoyable snack swap that people look forward to and feel good about reaching for while working towards their goals.”

Both products are now available in the US from selected retailers, with a suggested retail price of US$1.49 per yogurt cup and US$7.99 for a four-count box of crunchy bars.

General Mills is a leading global food company whose purpose is to make food the world loves. Its brands include Cheerios, Annie’s, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more.

Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2020 net sales of U.S. US$17.6 billion. In addition, General Mills’ share of non-consolidated joint venture net sales totalled U.S. US$1.0 billion.

General Mills recently announced plans to boost production of its Totino’s line of pizza snacks with an expansion to its plant in Wellston, Ohio which has seen a surge of demand for some of its most established brands during the Covid-19 pandemic.

The Wellston plant, which makes frozen pizza and pizza rolls, got some attention a few months ago for its efforts in combating Covid-19.

Though it stayed open during state lockdowns, it avoided the sort of widespread outbreak that had struck other food processing plants.

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