AFRICA – Generation Africa, a partnership initiative with a vision to strengthen the ecosystem for youth entrepreneurs in the agri-food sector in Africa, has launched its third annual US$100,000 GoGettaz Agripreneur Prize Competition.

According to the organizers, this year’s competition targets to expand the GoGettaz community of agripreneurs, providing them with access to education, mentorship and investment networks as they launch, grow, or scale their agrifood ventures.

This is an incredibly important year for global food systems as COVID has exacerbated food insecurity, inequalities and poverty.

“The pandemic has challenged conventional logic around food production and food security as global supply lines came to a standstill. It is obvious that things must change.

“Generation Africa believes that food systems can change if we collaboratively support young African agrifood entrepreneurs, as well as small and medium agribusinesses across the continent,” Head of Generation Africa Dickson Naftali said.

The GoGettaz Agripreneur Prize Competition is open to African citizens between 18 and 35 years old who are founders or co-founders of social or commercial agrifood businesses headquartered in Africa.

After a challenging selection process ending in a grand finale pitch competition in July 2021, two winners, one woman and one man, with scalable and impactful business or social ventures will each receive US$50,000 for their businesses.

The award ceremony will take place alongside the prestigious Africa Food Prize. Applications can be submitted here via this LINK.

“Generation Africa believes that food systems can change if we collaboratively support young African agrifood entrepreneurs, as well as small and medium agribusinesses across the continent.”

Head of Generation Africa – Dickson Naftali

Generation Africa mentoring young entrepreneurs

Since its launch in 2019, Generation Africa has brought onboard USAID as a co-founding partner, alongside Alliance for a Green Revolution in Africa, Corteva Agriscience, Econet, Southern African Confederation of Agricultural Unions, Syngenta Foundation for Sustainable Agriculture and Yara International.

Additionally, influential new collaborators, Nourishing Africa and One Young World, have joined the exciting Generation Africa ecosystem development movement to reach and inspire agrifood entrepreneurs on the African continent in innovative ways.

Through the GoGettaz Agripreneur Prize Competition, Generation Africa seeks to reward visionary young Africans who demonstrate an entrepreneurial mindset and innovative problem-solving in developing and growing their agrifood businesses.

The initiative crowned Moses Katala co-founder and CEO of Magofarm Limited of Rwanda and Daniella Kwayu co-founder and CEO of Phema Agri of Tanzania as the GoGettaz Agripreneur Prize winners for 2020.

Beyond the two grand prizes, last year’s competition awarded four additional prizes of US$2,500 to enterprises that played an inspiring role in their communities.

These Impact Awards were created to celebrate businesses with tangible social impact. Generation Africa hopes to discover more deserving recipients in the 2021 competition.

Last year’s recipients were:- Elizabeth Gikebe, founder and CEO of Mhogo Foods (Kenya), Millicent Agidipo, co-founder and production manager of Achiever Foods (Ghana), Dysmus Kisulu, co-founder and CEO of Solar Freeze (Kenya) and Paul Matovu, founder and CEO of Vertical Farm and Micro-Gardening (Uganda).

Cash prizes are not the only motivation for entering the competition. “Last year, a thousand members of the GoGettaz community received free access to the Entrepreneurship in Agribusiness courses organized by the Agripreneurship Alliance.

“And all who join the GoGettaz community get instant online access to high quality training material to help guide them through the business start-up process,” says Amanda Namayi, GoGettaz Lead. 

The Generation Africa GoGettaz online platform is also a community building initiative to give a voice to the young agripreneurs of Africa.

Through research surveys, conversations and high-level meetings, Generation Africa works to ensure opportunities and challenges are understood and taken seriously in agenda-setting forums across the continent and globally.

Speaking from the AGRA head office, Amanda says, “Even with the COVID crisis, last year more than 3,000 applicants from 29 African countries, registered to compete, with 12 exceptional businesses making it through to the Top 12. It was an impressive turn-out.

“This year we look forward to thousands more entrepreneurs hearing our message, joining GoGettaz, and caring to compete for the grand prizes. GoGettaz is a movement for change, and these are the changemakers!”

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