NIGERIA – Bourbon House Café, a leading Ghana-based fast food chain group, has opened its first coffee and eatery outlet in Nigeria in a bid to grow its footprint outside the country.
Speaking during the launch, Mr. Ade Adebajo, the managing director at Bourbon House Café, said that the move is aimed at
According to a report by Vanguard, Adebajo also unveiled plans of opening about five additional branches of the Bourbon House Café in different parts of Nigeria to meet the demands of its
Adebajo said that the group is committed to growing the brand into becoming a household name in Africa, following its success as a leading restaurant group in Ghana.
“We are here to celebrate the launching of Bourbon House Café in Lagos, Nigeria. We have Bourbon House Café in Accra, Ghana.
In fact we have three branches of Bourbon House Café in Accra, Ghana; so we felt it is time we start building the brand also in Lagos because this is the brand that we want to take all over Africa and worldwide,” he said.
He added that as a new entrant, the group has capitalised on affordability and quality offerings as part of its strategy to stay ahead of competitors.
“Competition helps everybody to improve their services, so what we have done is that we have created a brand that blends both the continental and a bit of the traditional, so that we are not one sided, that is an edge that we have over all of the other food restaurants here,” he noted.
Bourbon is set to increase competition in the Nigerian fast food sector which boasts of well established brands such as Mr Biggs, Domino’s Pizza, Savanna chum chum, Pizza Hut, Tantalizers and Chicken republic.
In December last year, Pizza Hut, a division of Yum! Brands also announced the opening of its first restaurant in Nigeria with more outlets to be rolled out later.
This also comes at a time when Domino’s Pizza in the country has also expanded its menu list offering with the introduction of new pizza flavours in its race of consolidating its share in the fast food sector.