GHANA – Kasapreko Company Limited, Ghanaian manufacturer and producer of alcoholic and non-alcoholic drinks has launched a new beverage “Puma Drinks” in collaboration with Metro Mass Transit (MMT).
Coming in a 300ml value pack, the soft beverage has a wide range of flavours including apple, orange, tropical, energy, malt, cranberry, and pineapple.
Speaking at the launch, Commercial Director of Kasapreko Company Limited, Mr Gerald Bonsu, said that the decision to introduce Puma Drinks and as well collaborate with MMT, was informed by the current COVID-19 pandemic, which had affected everyday life and way of doing business.
Kasapreko, in line with its Corporate Social Responsibility (CSR) principles, has therefore secured several buses from the transport company starting with three regions in Ghana (Greater Accra, Ashanti and Western) to convey commuters for free, report Ghanaian Times.
During these rides, passengers will have access to free hand sanitisers, PPEs, as well as bottles of its new Puma soft drink.
Mr Richard Osei Bamfo, Deputy Managing Director in charge of Operations at Metro Mass Transit, commenting on the partnership described it as an opportunity to refresh and protect their passengers under the COVID-19 pandemic season.
“I really admire Kasapreko coming into the market with a new product at this time and contributing to options of what consumers want,” he said.
The Sales and Marketing Manager at Kasapreko in charge of Carbonated Soft Drinks and Water, Mr Chris Addo-Sarkodie, explained that for decades, the company had consistently led the way in the beverage space particularly with an innovative range of products.
“Puma Drinks is a new line of products with a fantastic range and significant value-for-money pack which will deliver competitive profit margins to stakeholders and consumption satisfaction to the Ghanaian consumer. For every market, every occasion and every person this is the whole new vibe,” he added.
The beverage is available at major distribution points and retails outlets.
The launch comes months after the beverage producer commenced operation at its new factory in the Ashanti Regional town of Tanoso, developed under the government’s One district, One factory flagship (1D1F) programme.
The factory which sits on a 10,000 square metre property has a production capacity of about 85,000 bottles of various products per day
Being part of government’s flagship 1D1F initiative, the government assisted the beverage company to access US$20 million loan from Eximbank for the construction of the project.
Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE