SWEDEN – Swiss multinational manufacturer of flavors and fragrances, Givaudan has expanded its presence in the Nordics with its new Nordic Experience Centre in Sweden.
The new product development facility is Givaudan’s first in the Nordics and is located in Malmö, Sweden.
It houses a lab space and equipment for product development across Givaudan’s full Taste & Wellbeing portfolio and all product segments. The facility also boasts a culinary demo kitchen for co-creation.
Givaudan noted that bringing these facilities closer to the company’s customer-based will help it ‘effectively identify opportunities as well as gain better understandings of customer challenges and accelerate NPD.
While the flavors and fragrances company has had commercial offices in Sweden since the 1990s, the opening of the Nordic Experience Centre represents a ‘commitment to customers and partners in the Nordic region’.
“Our new facility in Malmö reflects the strategic importance of the Nordics to Givaudan,” said Doruk Ongan, Regional Commercial Head Europe Taste & Wellbeing.
“By expanding our capabilities in Malmö, we’re taking another step forward in our global ambition to shape the future of food and become the co-creation partner of choice for our customers.”
The move aligns with the company’s 2025 business strategy, which includes a deepening market coverage across high-growth markets like the Nordics.
Its location is also strategic as it is in close proximity to an active business start-up scene and a lot of food company headquarters.
“This allows us to serve both local Nordic needs and to bring in our experts from all over the region for support on export-focused innovation,” Ongan added.
Givaudan experience center coincides with a recent trend by consumers looking for healthier products that enhance their wellbeing.
As a result, products that are lower in fat, salt, and sugar – but that still taste great, are increasing in demand, according to the flavor and fragrance company.
Jonas Lellky, Commercial Director Northern Europe, Givaudan Taste & Wellbeing further reveals that sustainability is becoming another key focus with an increasing number of people wanting to buy from local products.
“As part of both these trends, we’re seeing a shift in the Nordics towards plant-based products – both meat analogues and dairy,” added Lellky.
“While the big trends are similar, the local taste preferences are quite typical for the Nordics and it is great that with the opening of the Nordic Experience Centre we can bring our development capability to where our consumers and customers are.”
Earlier, Givaudan expanded its global protein innovation network with a new Protein Hub at its Zurich Innovation Centre in Kemptthal, Switzerland.
The hub provides the personnel, technologies, and equipment to help accelerate the development of alternative proteins.
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