FRANCE – The global flavors and fragrances giant, Givaudan has inaugurated a new digital factory in Paris, France to cope up with future consumer trends and drive innovation.
The factory offers a digital transformation platform with a goal to drive innovation in flavors and fragrances.
It is a project accelerator that brings together Givaudan’s experts, partners and customers from all over the world to explore new ways to transform our business and drive opportunities in a thriving ecosystem of innovation.
The facility allows it to offer customers a wide range of flavour solutions and expand its flavour application capabilities in both the food and beverage industry.
“Innovation has always been at the heart of our strategy. In the past few years, we have successfully piloted the potential of artificial intelligence, big data and emerging technologies.
The launch of our Digital Factory will help us to accelerate these digital opportunities and further expand into new spaces as we continue shaping the future of our industry by leading the way into the next era of customer experience,” said Gilles Andrier, Givaudan CEO.
According to Givaudan, it will enable it broaden the creative space of its flavourists and perfumers, reinventing ways to create, develop and make better Flavours and Fragrances that delight consumers worldwide.
The company said that the digital factory is already fully operational and hosts internal and external experts collaborating on several projects to accelerate its digital journey.
“The Digital Factory is a place to inspire, ideate, and accelerate initiatives in an environment that stimulates a mind-set of innovation and encourages thinking beyond current ways of working,” said Fabien Jaunault, Head of Information Management and Technology.
Givaudan recently opened a new technical and commercial center in Casablanca, Morocco to enhance innovation in flavors and fragrances.
With US$1.2 million investment into the center, Givaudan said this was part of the company’s 2020 high-growth strategy and commitment to West African region.