Givaudan opens new US$1.2m flavour commercial center in Morocco

MOROCCO – Givaudan, a leading flavour and fragrance company, has commissioned a new Flavours technical and commercial centre in Morocco, an investment valued at US$1.22 million.

The investment is part of Givaudan’s growth plan in tandem with its high growth markets strategy and demonstrates its ongoing commitment to the Maghreb and West Africa regions.

Louie D’Amico, President of Givaudan’s Flavour Division, said that the facility will enable easier accessibility of its products by consumers and aims at meeting customer needs.

“Our new centre in Casablanca will enable Givaudan to meet the evolving needs of our food and beverage customers for innovative taste and flavour solutions.

Through our local presence, customers will benefit from a faster response as well as access to a wider range of Givaudan’s global capabilities in flavours and extracts,” he said.

The Company will offer a centralised location of the company’s full range of flavour application capabilities serving customers in the savoury, beverages, sweet goods, dairy and snacks segments.

“By bringing innovation capabilities, consumer understanding and advanced flavour technology to Morocco, Givaudan is demonstrating our commitment to be closer to our customers and strengthening our presence in Africa and the Middle East.” Said the EAME Commercial Head, Henning Hartnacke,

Givaudan has said that the Morocco facility will also work closely with Givaudan’s Flavour Development Centre in Dubai and Regional Innovation Centres in Netherlands and Switzerland to offer additional support.

The facility sits on a 600 square metre land providing specialised technologies in its integrated operations entailing application laboratories and commercial spaces for customer taste and smell experiences among others.

Reinforcing Givaudan’s presence in Africa and the Middle East for more than two decades, the new facility is strategically situated in Casablanca, acting as an international hub and platform for the rest of the region.

It will serve local and regional markets in Algeria, Morocco, Tunisia, Senegal, Malta, Ivory Coast and Guinea.

Givaudan is a Swiss manufacturer and operates a large product portfolio across key segments including beverages, sweet goods, savoury and snacks through its flavour and taste products and also manufactures active cosmetic ingredients.

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