Global poultry industry poised to grow in 2025, RaboResearch report shows

WORLD – The global poultry industry is projected to grow by 2.5% to 3% in 2025, continuing its steady expansion from the previous year, according to a report by RaboResearch. 

Key factors driving this growth include increasing affordability, sustainability initiatives, and rising demand in developing regions.

Poultry remains a cost-effective option for consumers as economic pressures and elevated prices for other animal proteins persist.i 

“Chicken will remain a strong choice when competing proteins are expensive, and production costs are lower,” said Nan-Dirk Mulder, senior animal protein analyst at RaboResearch.

The report highlighted a shift toward poultry in markets emphasizing sustainability, particularly in developed countries. 

With a comparatively lower carbon footprint than other meat sources, poultry is seen as an environmentally favorable alternative. 

Emerging markets such as Southeast Asia, Latin America, the Middle East, and Africa are expected to drive much of the growth. 

Developed markets, especially Europe, are also predicted to expand further.

Despite the positive outlook, the industry faces several challenges. Balanced supply growth is crucial to maintaining momentum, according to Mulder. 

The ongoing outbreak of highly pathogenic avian influenza (HPAI), which began in February 2022, continues to impact the industry. 

A new wave of cases has emerged in Europe and Northeast Asia, intensifying concerns.

RaboResearch emphasized the importance of strict biosecurity measures. 

Many countries are adopting vaccination strategies to mitigate HPAI risks, but potential trade restrictions could disrupt both local and global markets. 

Additionally, the disease has strained the global supply of breeding stock.

Another looming challenge is the uncertainty surrounding the upcoming crop season. 

Mulder identified the potential for a La Niña weather event and crop-growing conditions in Europe as key risk factors. 

While operational costs are expected to remain steady due to strong supplies of corn and soybeans from North America and Brazil, unpredictable weather patterns could disrupt this stability.

Geopolitical factors further complicate the industry’s trajectory. 

Trade restrictions linked to disease outbreaks, tensions between Europe and China, and policy shifts under the new U.S. administration, led by President-elect Donald Trump, add uncertainty.

Proposed tariffs on imports have raised concerns about potential retaliatory actions against U.S. agricultural exports.

The report concludes that issues related to food security, local economies, and global trade dynamics could lead to volatile trade flows and pricing in the coming year.

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