AFRICA – The Global Scaling Up Nutrition (SUN) Pitch Competition 2020, organised by the SUN Business Network (SBN) seeking to scale innovative approaches to bring improved nutrition to low income consumers in emerging markets, is set to take place on 30th July 2020, virtually where the finalist of the competition will showcase their initiatives.

According to the organisers of the event, the finalists of the competition who are African and Asian entrepreneurs, have been selected through a series of 24 National SUN Pitch Competitions over the last year.

The SUN Pitch Competition 2020 is sponsored by the Global Alliance for Improved Nutrition (GAIN), the UN World Food Programme (WFP), Cargill and Royal DSM and supported by, Food Industry Asia (FIA), Aspen Network of Development Entrepreneurs, AGREA and Base of the Pyramid Innovation Center (BoP Inc).

SUN Pitch Competition harnesses innovative solutions for improved nutrition by connecting Small and Medium Enterprises (SMEs) in emerging markets with technical assistance and investment opportunities.

In Africa and Asia, SMEs provide the majority of food consumed and have the potential to increase access to safe, nutritious foods if they can grow their businesses through finance and technical assistance.

With the current COVID-19 crisis, health and nutrition is suffering from multiple shocks. This is particularly evident for women, adolescent girls, children, older people and marginalised groups in the poorest countries of the world.

At the same time, undernutrition may exacerbate the severity of COVID-19 contracted cases, with those undernourished more likely to die from infectious diseases.

Nutrition innovations are therefore more critical than ever before, and access to safe and nutritious food must be safeguarded.

Policymakers, development partners, donors, entrepreneurs and investors are therefore invited to come together to explore partnerships around nutrition during this unique virtual SUN Pitch Competition event.

The entrepreneurs will have the opportunity to access business finance and enter new markets, and the investors are invited to discuss collaborations and investments with the finalists in more detail in a ‘Nutrition Dealroom’.

These Dealroom sessions will also connect the finalists with mentors and other ecosystem partners to match the investment-ready entrepreneurs with corporates to provide finance, mentorship and market-entry solutions to strengthen and scale up the pitch competition enterprises.

Lawrence Haddad, Executive Director of the Global Alliance for Improved Nutrition (GAIN), states, “As consumers, employees and companies deal with the impacts of COVID-19, access to safe, nutritious food becomes even more important.

“SMEs across Africa and Asia are vital in the pandemic response but their ability to operate is being put under increasing strain. Now, more than ever, SMEs need our continued support and investment to allow them to adapt and innovate in challenging times.

“The SUN Pitch Competition will help answer this challenge and connect SMEs with new investors, new government support programmes and new business partners – helping them continue to provide much needed access to affordable nutrition to low income consumers.”

The overall winner of the SUN Pitch Competition will receive a cash prize of US$20,000 from the SBN for the most innovative solution for improved nutrition.

A further US$17,000 will be awarded for the first and second runners up. In addition, the SUN Pitch Competition sponsors will each present US$10,000 cash prizes, which include the DSM 3A Nutrition Award, the Cargill Prize on Innovation to Enable Access to Improved Nutrition, and the GAIN Food Technology Innovation Prize.

Supporting partners, AGREA and BoP Innovation Center are also contributing mentorship prizes.

Register here for the live online transmission of the SUN Pitch Competition.

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE