GLOBAL – The burgeoning trend for gluten-free foods among consumers is poised to be a primary hindrance to the growth of the global bran market, a new report by Research and Markets has revealed.

Bran, also known as miller’s bran, is the hard layer of cereal grain surrounding the endosperm. The bran market, on the other hand, refers to products derived from bran-containing cereals and is divided into bakery goods, breakfast cereals, pasta & noodles, oil, and others.

In 2022, the bakery goods segment dominated the market with maximum revenue share, according to the Research and Markets reports.

Meanwhile, the breakfast cereal raked in revenue of US$5,466.2 million in 2022, driven by growing consumer awareness of the nutritional benefits, diverse flavor options, and the convenience these products offer in meals.

Overall, Research and Markets observed that the global Bran Market is on a remarkable growth trajectory marked by a notable Compound Annual Growth Rate (CAGR) of 8.0% during the forecast period.

The anticipated value of the market is estimated at US$122.9 billion by 2030 as demand for the product rises as a result of intensive marketing efforts by industry players effectively associating bran-based products with health and wellness

The demand for bran is also expected to surge due to the increasing recognition of the health benefits of dietary fiber derived from wheat bran and other products in the category.

The rising preference for high-fiber diets among consumers to enhance gut health and mitigate the risk of lifestyle-related chronic health conditions is a significant driver of the demand for wheat-based bran.

Demand for wheat bran has seen numerous developments and the creation of high-quality wheat millers’ bran for use in a variety of valuable food products.

Furthermore, changing eating patterns, with a growing adoption of alternative diets like veganism, have substantially influenced consumer behavior towards bran products.

Vegan diets offer multiple health benefits, including weight loss and a reduction in the risk of type 2 diabetes, as indicated by research studies published in the American Journal of Clinical Nutrition.

As a result, consumers seeking environmentally friendly cooking ingredients are increasingly turning to bran oils as an alternative to other vegetable oils like palm oil, which can be more expensive.

The improved lifestyle and heightened health awareness, coupled with the rising trend of veganism worldwide, are fueling market expansion.

Nevertheless, Research and Markets cautions that the burgeoning trend for gluten-free foods among global consumers is poised to be a primary hindrance to market growth.

The demand for gluten-free products has surged significantly, driven by the ever-evolving dietary preferences of modern consumers.

Gluten, a major protein found in wheat, contributes to the structure and texture of dough. However, gluten consumption can lead to obesity and various health issues. This has encouraged many consumers to either abstain or limit their consumption of gluten products.

The growing availability gluten-free alternatives to bran-containing products is further making the transition easier for many consumers and is thus expected to hamper market growth in the coming years, posing a substantial challenge.

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