Godiva partners General Mills to develop new range of baking mixes

USA – Godiva Chocolatier, the Belgium based manufacturer of chocolates has partnered wit General Mills to launch premium baking mixes in the United States.

The launch expands Godiva’s capabilities in baking, enabling creation of specialty form desserts at home.

The new range is available in four options:  Molten Lava Cakes, Brownie Cheesecake Swirl, Raspberry Chocolate Torte and Flourless Chocolate Torte, each featuring 72% Dark GODIVA chocolate callets.

Consumers will be able to make premium desserts at home, with the addition of just a few ingredients, like eggs and butter, and even include a disposable baking dish, specific to each baking mix.

“This is an exciting time for GODIVA, as we continue to innovate and expand our portfolio with products that will bring us into consumers’ homes on a regular basis,” said Caroline Le Roch, President of Americas, GODIVA Chocolatier.

“When we started to create the premium baking mixes, we had to ensure that they were of the highest quality, so we knew that bringing on a partner, like General Mills, to do this was imperative.

ADVERT

“We are thrilled to have consumers create decadent desserts with their friends and family on behalf of GODIVA.”

Developed by GODIVA’s Executive Chef Chocolatier, Thierry Muret, the new products were inspired by GODIVA signature truffles and chocolate pieces, including the Midnight Swirl, Raspberry Ganache Twirl, Cheesecake Truffle and Chocolate Lava Cake Truffle.

General Mills offered expertise in flavor and essence to produce the final baking mix products for a rich, decadent experience.

The products can be found in the baking aisle of most major grocery stores and retailers, including Walmart, Kroger, Wakefern, Supervalu and AWG with an SRP of $4.99.

“We are thrilled to partner with GODIVA to introduce this new line of premium baking mixes,” said Roger Galloway, Business Unit Director for Baking at General Mills.

“GODIVA is an iconic brand known worldwide for its quality chocolate treats, and we are excited to pair our expertise in the baking mix category with their delicious chocolate through these new products.

“In partnership with GODIVA, we’re helping at-home bakers make impressive, decadent desserts to enjoy with their loved ones.”

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.