TANZANIA – Grosso Foods B.V., a new era African-owned agri-business and investment company, has rebranded to Grosso.Africa.

With the new change, Grosso. Africa based in Tanzania, will focus on distribution of conservation agriculture equipment, smart farming solutions, precision planting/seed drill, farm management systems, and advisory services for African farmers.

The rebrand highlights the company’s growth and strategic expansion plans with an unveiling of a new website redesign to reinforce its growing business model, highlighted the company.

“Our new name represents where the company is going, shows continued commitment to the customers that helped us get here, and points to the future,” said Nuradin Osman, Founder & CEO of Grosso.Africa.

The new identity change has brought a long new distribution agreement with leading brands including LS Tractor and Jan Agricultural Equipment.

“This reflects our commitment to meeting farmers’ needs with High-Horse Power tractors, precision planting, precision seed drill, self-propelled sprayers, combines and smart farming solutions, simplifying our approach to making accessible and affordable smart farming inquiries, connecting with our specialists, and order services,” he added.

In 2020, Osman launched Grosso Foods B.V. to focus on last mile farmer-level transformations—increasing yields, reducing post-harvest losses, improving market access, and elevating product margins.

This is based on three core pillars: investment, advocacy, and project management. As it grew, the business began to supply farmers with a carefully selected offering of agricultural equipment and skilled personnel.

Today, Grosso.Africa rents and sells farming equipment, while offering agricultural contracting and leasing to farmers.

The company supports its farmers through highly skilled farm machinery operators and agricultural experts with decades of experience in the agriculture machinery industry and precision Ag technology.

In line with its belief that an African farmer’s most important asset is his soil, Grosso. Africa aims to advance conservation agriculture practices by focusing on minimal to no-till method of farming, improving soil health and address the shortage of soil-friendly farming systems and practices, enabling African farmers realize their fullest yield potential.

Grosso.Africa operates in a market segment which has recently witnessed increased attention from investors in the recent years such as Kenya based Hello Tractor.

Farming equipment hiring becomes booming business

Hello Tractor provides technology that allows farmers to connect with local tractor owners on its marketplace and book a machine for as long as they need it.

Their inexpensive tracking device and software allow farmers and tractor owners to book connected tractors from their phones.

Currently serving over 500,000 small farmers across Africa with over 3,000 tractor and combine owners, Hello Tractor’s technology is successfully unlocking investment to create and drive the tractor market for smallholder farmers.

The COVID-19 pandemic led to the rise of digitization of mode of purchasing or hiring farming equipment as restrictions on movement brought by the pandemic, poised potentially devastating impact on the already fragile food systems.

According to Markets and Markets, the farm equipment rental market is estimated to account for a value of US$ 46.8 billion in 2020 and is projected to grow at a CAGR of 7.3% from 2020, to reach a value of US$ 66.4 billion by 2025.

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