GHANA – Guinness Ghana, subsidiary of Diageo Plc has initiated a partnership deal with the Health Promotions Directorate of the Ghana Health Service to ensure the safety of its customers and the general public following the re-opening of open-air bars and some tourist sites in the country.
Sylvia Owusu-Ankomah, Corporate Relations Director indicated that the manufacturer and marker of a range of alcoholic and non-alcoholic beverages in the country, is a responsible corporate organisation and has a 60-year history of partnering its customers for growth.
“We believe our contribution to the cause of fighting Covid-19 forms part of our mandate. As a partner for growth, we remain committed to not only reinforce the message on safety in the bars but also empower and support bar owners.”
Sylvia added that the beverage company will soon be unveiling a nationwide campaign to support its stakeholders and bar owners get back on their feet and mitigate the effects of the COVID-19 pandemic on their businesses.
“We are also injecting additional funding into the ongoing “Y3n NyinMbom” initiative to support their recovery, profitability and growth to help them rise up while keeping consumers safe,” she said.
The management of Guinness Ghana presented some Covid-19 educational posters, hand washing stations (Veronica buckets) to augment the on-the-ground education as well some Guinness Ghana products to refresh the directorate’s front-line staff, reports Ghana Web.
The manufacturer of Malt beverages has also unveiled its new corporate identity with a refreshed and redesigned logo.
According to the company, the change comes at a time when its business is evolving and marking 60 years of operations in Ghana.
The unveiling of the logo is one of the many activities to mark the company’s 60 years of existence, reports MyJoyOnline.
The Managing Director of Guinness Ghana, Gavin Pike said, “The refreshed logo is significant of how our history will always shape our future and clearly demonstrates the many cycles of evolution we have been through as a business.”
He added, “Since Guinness Ghana began operation in Ghana, innovation has consistently been our hallmark, and as such, we understand that in order to remain relevant we need to evolve with times and seasons.”
The new design features the famous iconic harp, which serves as the Guinness emblem.
It reflects the company’s experience, craftsmanship and passion in nourishing Ghanaians. The bold new logo also represents the creative philosophy of Guinness Ghana.
“Our refreshed logo is an authentic representation of who we are as Guinness Ghana. It signifies longevity, strength, and the pride that comes from knowing our past laid a solid foundation to ensure that Guinness Ghana is the brand it is today.” The Managing Director said.
The refreshed Guinness Ghana logo will serve as the new corporate identity and is expected to be used on all company assets and materials henceforth, to ensure standardization in the visual representation of the brand.
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