NIGERIA – Guinness Nigeria, a subsidiary of UK’s Diageo Plc has commissioned a new Polyethylene terephthalate (PET) plant costing US$18.07 million, according to Beverage Industry News.
During the grant opening ceremony in the capital Lagos, the company also announced the launch of its Adult Premium Non-Alcoholic Drinks (APNADs) in new PET bottles.
Guinness revealed it was working with local artists in the community to recycle used PET bottles into fascinating art works thereby eliminating plastic wastes.
Mr. Peter Ndegwa, the company’s Managing Director said, “As responsible corporate citizens, we are also aware of the dangers plastic pose to our environment, so we have already put in place measures to ensure we protect the environment.
“We will be working with local artists to recycle used PET bottles into fascinating art works.
This partnership with local artists is just one of our many initiatives to reduce our environmental impacts well as join the global movement to advance sustainable development.”
The move supports Guinness sustainability agenda focused on UN’s SDGs to end poverty, fight inequality and injustice, and tackle climate change by 2030.
In line with this, Guinness Nigeria Plc recently signed an MoU with Wecyclers, a promoter of environmental sustainability, socioeconomic development, and community health on waste management.
Based on its 4R waste management strategy, covering reduction, reuse, recovery and recycle, Guinness is committed to addressing global concerns around environmental waste disposal.
According to Ndegwa, the new formats for the APNADs – Malta Guinness Classic, Dubic malt and Orijin Zero were introduced to provide alternatives for the teeming consumers of the brands.
The PET bottles offer quality standards and portability to ensure convenience for customers who possess busy lifestyles and are always on the move.
“We recognise that our consumers are always on the move and so these portable PET bottles will provide a convenient means for our consumers to enjoy their Malta Guinness, Dubic Malt and Orijin Zero on-the-go,” he added.