NIGERIA – Guinness Nigeria Plc has beefed up its commitment to waste management through a partnership with Wecyclers, an enterprise that promotes environmental sustainability, socioeconomic development, and community health, reports Vanguard.

The partnership delivers on the company’s 4R waste management strategy covering Reduction, Reuse, Recovery and Recycle.

It also addresses global concerns on the impact of waste on the environment which has prompted Western countries come up with various legislations to cut on waste going into land and oceans including plastic waste.

The company said the partnership with Wecyclers is in line with Guinness Nigeria’s commitment to reducing its environmental impact across its operations and throughout its supply chain.

According to Mr. Olawale Adebiyi, Chief Executive Officer, Wecyclers, aims to build a low-cost waste collection infrastructure while raising general awareness on the importance of recycling for environmental sustainability and social welfare

Nigeria, having a population exceeding 170 million, generates more than 32 million tons of solid waste annually, out of which only 20-30% is collected, according to Bioenergy Consult.

In response the government has been upto the task to revive its regulatory framework, forming the Nigerian Extended Producer Responsibility (EPR) policy.

EPR is a concept to promote total life cycle environmental improvements of product systems by extending the responsibility of the manufacturers of the product to various parts of the entire life cycle of the product, and especially to the take-back, recycling and final disposal.

“This partnership with Wecyclers is in line with our commitment to reduce our environmental footprint as well as join the global movement to advance sustainable development.

Every year, at Guinness, we set ourselves stretched targets that will guide us as we work to reduce our impact on the environment.

We also strive to increase our positive social impact by delivering transformational social investments in communities where we operate,” said Mr. Peter Ndegwa, Managing Director/Chief Executive Officer, Guinness Nigeria Plc.

Guinness Nigeria’s 2020 sustainability and Responsibility commitments involve three key pillars that are Leadership in alcohol in society, Building thriving communities and Reducing environmental impact.

As part of its sustainability strategy, the company seeks to reduce environmental impact while increasing positive impact in the society they operate in.