NIGERIA – Diageo’s Nigerian operating unit, Guinness Nigeria Plc has collaborated with the Ministry of Youths and Sports to introduce the quiz version of its DrinkiQ platform via the Nigeria Online Youth Assembly (NOYA) platform.
NOYA is an aggregator site established as an engagement portal for the youth population in Nigeria powered by the Federal Ministry of Youths and Sports (FMOY).
DrinkiQ, an initiative of the parent global company, is an e-learning platform that provides fact and information on alcohol thereby allowing consumers make informed choices around alcohol.
“We have always led the industry in promoting responsible drinking while working with others on related initiatives.”
Managing Director Guinness Nigeria – Baker Magunda
This is part of the Ministry’s efforts to empower the Nigerian youth by disseminating relevant and timely information on self-development, career growth, training, job and employment placement opportunities via a unified platform, reports This Day.
According to Guinness Nigeria, the DRINKiQ quiz version aims to test the knowledge of the youth on how much they know about alcohol while educating them on responsible drinking, facts, causes, and consequences surrounding under-age drinking.
Managing Director, Baker Magunda said, “We have always led the industry in promoting responsible drinking while working with others on related initiatives.”
The brewer’s sister company in Tanzania, Serengeti Breweries Limited (SBL) is using the tool to provide consumers with the information they need to make positive decisions about drinking responsibly and tackling myths about drinking alcohol.
It gives information about the content of their drinks, how alcohol is made and different ways it can impact their bodies, show them how to keep track of their alcohol intake and how to pour a standard measure of spirits, wine or beer.
Kenya Breweries Limited on the other hand, has partnered with National Transport and Safety Authority (NTSA) to educate and sensitize road users on responsible drinking via the platform, in order to enhance road safety in Kenya.
Neighbouring country’s Accra Brewery Limited (ABL), a subsidiary of multinational brewer Anheuser-Busch InBev (AB InBev) recently launched its new Smart Drinking campaign christened “BE THE LIMIT”.
The campaign is aimed to create awareness and educate consumers to drink responsibly, not to consume alcohol when pregnant or to sell to persons under the legal drinking age of 18years.
They disseminated the information through distribution of fliers in retail outlets, bars and key distributors and further partnered with Jumia, Africa’s largest e-commerce, to share facts and figures about the company and Smart Drinking messages through quizzes.
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