HarvestEye, HyFun Foods partner to improve India’s potato industry

INDIA – The Minister of Agriculture inaugurated a partnership between HarvestEye and HyFun Foods, marking a significant step in improving India’s potato industry.

This collaboration will provide farmers with advanced crop insight technology, helping them make better decisions on their yields and supply chain management.

This partnership ensures that both producers and processors benefit from the latest technological advancements. By integrating artificial intelligence into farming practices, the potato supply chain is expected to see improvements in efficiency, transparency, and profitability.

HarvestEye’s vision systems, powered by machine learning, offer real-time data on crop size, count, and weight. These capabilities help farmers and processors reduce waste while maximizing the use of raw materials.

HyFun Foods will incorporate this technology into its operations to improve crop performance and simplify agricultural processes.

“The introduction of HarvestEye’s technology will transform India’s potato industry. With greater transparency and data-driven decision-making, farmers and processors alike will see significant benefits,” said S Soundararadjane, CEO of HyFarm.

One key aspect of this partnership is the integration of HarvestEye’s technology with Farmoji, HyFarm’s farmer-connect platform.

This platform offers real-time advisories, weather alerts, soil health monitoring, and mechanization support. With these tools, farmers can better understand the quality of their harvests, negotiate fair prices, and improve supply chain efficiency.

“By providing clear, data-driven insights, HarvestEye empowers farmers to make informed decisions that ultimately boost productivity and profitability. This alignment with precision agriculture helps modernize India’s potato industry, consistent with HyFun Foods’ vision,” HarvestEye representatives stated.

Strengthening India’s Agricultural Market

For India’s potato processing industry, HarvestEye’s technology introduces a new level of efficiency. By providing insights at harvest, processors can ensure greater consistency in raw materials, leading to better-quality frozen products such as French fries and hash browns for global markets.

HarvestEye’s system converts raw data into practical information, allowing processors to optimize grading, reduce waste, and increase marketable yield. These improvements contribute to better operational efficiency and support sustainable farming practices.

 “We are excited to extend our technology to key global markets. Our collaboration with HyFun Foods showcases how AI is shaping the future of agriculture,” said Vee Gururajan, CEO of HarvestEye.

India is the second-largest potato producer in the world, and its potato production and processing market plays a crucial role in the country’s agricultural economy.

The nation produces approximately 56 million tonnes of potatoes annually, with major growing regions including Uttar Pradesh, West Bengal, Bihar, and Punjab. However, only about 7% of the total production is processed into products like chips, flakes, and French fries.

The sector faces challenges such as post-harvest losses, storage limitations, and price fluctuations. Sustainable practices and export strategies are necessary to improve the industry’s potential.

Despite these challenges, experts anticipate steady growth in the processing sector. Increased demand for processed potato products, along with improvements in production and marketing, is expected to stabilize the market in the coming years.

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