Heineken Beverages appoints Andrea Quaye as new Marketing Director 

SOUTH AFRICA – Heineken Beverages, a subsidiary of beverage giant Heineken N.V., has appointed Andrea Quaye as its new marketing director, effective immediately. 

Quaye will be leading the company’s marketing strategy and overseeing the marketing team. 

Andrea Quaye joins Heineken Beverages from The Coca-Cola Company, where she served as global vice president for the Coffee Category based in Ireland.  

During her tenure in Dublin, she was instrumental in leading the three-year strategic planning for Coffee, developing a multi-year innovation pipeline, and positioning global brands on a worldwide scale. 

Quaye’s impressive track record in building brands that resonate authentically with consumers and customers, combined with her dedication to fostering capability, passion, and pride among her teams, makes her an ideal candidate for this new role. 

Heineken Beverages’ managing director, Jordi Borrut, said: “We are delighted to welcome Andrea back to South Africa and into the Heineken family. Her expertise and leadership will be pivotal as we continue to grow and innovate in the dynamic beverage industry.  

With Andrea at the helm of our marketing team, we are poised to further strengthen our brand presence and connect even more deeply with our consumers.” 

Andrea Quaye brings over 20 years of extensive experience in the FMCG sector across Africa.  

She has a distinguished career history, having managed some of the largest brands in the Beer category during her time at SABMiller/ABInBev from 2003 to 2019, and in Personal Care at Unilever from 1997 to 2002.

Heineken Brazil launches Spin

This announcement comes on the heels of Heineken Brazil’s recent launch of Spin, an impact business ecosystem designed to foster sustainable practices.  

With an initial investment of R$ 150 million (US$26.98M), Spin represents Heineken’s biggest leap in its ESG journey since arriving in Brazil in 2010.  

The initiative aims to contribute to the transformation and decarbonization of its value chain with a focus on packaging circularity, regenerative agriculture, energy transition, and impact brands.