SOUTH AFRICA – Heineken Beverages has broadened its premium sparkling spritzers portfolio with the introduction of Bernini Mimosa in South Africa.
Bernini Mimosa is designed to cater to modern, sophisticated women and is blended with real orange juice, capturing the essence of the popular Mimosa cocktail in a refreshing, ready-to-drink (RTD) format.
Zesipho Mncwango, Bernini brand manager, said, “Bernini embraces what it means to be a modern female and designs premium products to meet their needs. Bernini Mimosa combines the familiar real orange flavors of a Mimosa cocktail with the effervescence of a real sparkling spritzer to create a truly unique and delightful experience.
It is an ode to living with audacity and elegance, appreciating every moment, big or small. The perfect mix is brunch, friends, and new Bernini Mimosa. All the best things come together to create this perfect occasion.”
Bernini Mimosa is set apart by its authentic, premium taste experience, maintaining Bernini’s reputation for exceptional quality.
Mncwango added, “Our Glowgetters trust us to deliver exceptional quality on taste, and Bernini Mimosa is no exception. By maintaining our unique point of differentiation, we reinforce our position as an industry leader. Bernini Mimosa delivers a new way to enjoy a beloved classic.”
The new product will be available in a 500ml can, best served ice cold in a flute glass, offering a convenient yet sophisticated option for consumers.
Heineken launches Windhoek beer in Tanzania
Simultaneously, Heineken Beverages has expanded its portfolio in Tanzania with the addition of Windhoek beer, a premium lager brewed in Namibia.
Windhoek beer is celebrated for its smooth, malty, and refreshing taste profile and is revered as a superior, full-bodied premium lager.
This expansion follows Heineken’s acquisition of Namibia Breweries Limited (NBL), the brewer of Windhoek beer, and Distell Group Holdings Limited, a leading global beverage company, in 2023.
Heineken Beverages has also formed a strategic partnership with Tanzanian company Mabibo Beer, Wines, and Spirits, which previously held exclusive rights to import Windhoek beer in the country.
Mabibo will continue as the official distributor of Windhoek Beer in Tanzania.
Obabiyi Fagade, Heineken Beverages International’s Country Manager, said: “This partnership with Mabibo Beer, Wines and Spirits marks an exciting chapter in our journey here in Tanzania.
By combining our global expertise at Heineken with local market knowledge, we are confident in our ability to deliver exceptional products and experiences to our Tanzanian consumers.”
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