NIGERIA – The premium lager beer, Heineken has launched a limited edition of world labels alongside a technological campaign in Nigeria to celebrate its presence in 192 countries, reported the Vanguard.
The campaign meant to run from June 2018 to 31st August 2018 is a new and innovative way of building its brand name among consumers with its limited edition bottle label.
To ensure success of the program, the brewer has partnered with Shazam app, an image recognition technology which identifies music, movies, advertising and television shows, based on short sample played.
Customers or users in the countries where Heineken is present globally will be able to view specially curated videos about different countries with the Heineken footprint.
“We are excited to launch this campaign here in Nigeria.
We are extremely proud of our international achievements and this is our little way of celebrating this landmark achievement with all our customers,” said Marketing Director, Nigerian Breweries Plc, Franco Maria Maggi.
With the world edition bottles, Heineken aims to create consumer engagement while promoting their brand.
Commenting on the matter, Portfolio Manager, International Premium Brands, Tokunbo Adodo said through such commitments Heineken has been able to address recent advances in an internet savvy generation and help customers ‘unlock new countries as they scan the bottles’.
“We are excited to launch this campaign here in Nigeria. We are extremely proud of our international achievements and this is our little way of celebrating this landmark achievement with all our customers,” said Obabiyi Fagade, Senior Brand Manager, Heineken.
“Will award special points to consumers each time a country is unlocked, users who have watched the most videos and acquired a large number of points at the end of the week will win goody bags from Heineken and a chance to win an all-expense-paid trip to Amsterdam or 3 other European countries.”
