Heineken names first Chief Digital and Technology Officer in management changes

NETHERLANDS – Dutch multinational brewer, Heineken has announced the appointment of a new Chief Supply Chain Officer and the company’s first Chief Digital and Technology Officer. 

The company has named Magne Setnes, currently General Manager of Brau Union AG, Heineken’s business in Austria as the new Chief Supply Chain Officer, effective April 2020.

Magne Setnes will succeed Marc Gross who will retire from the position and as an Executive Team member in the second quarter after a distinguished and highly successful career at Heineken spanning 25 years.

Magne joined Heineken in 2000 and has held a number of senior international leadership roles across Supply Chain, Commerce and General Management in The Netherlands, United States, and Austria. 

Jean-François van Boxmeer, Chairman of the Executive Board and CEO, commented: “I would like to thank Marc Gross for his enormous contribution to HEINEKEN. Marc has been critical for managing the growth of this company.

“While during the last 15 years our volumes, number of breweries and number of brands grew significantly, he has made the complexity of our global supply chain feel easy.

“Today thanks to Marc and his global teams across our regions, we have a very high performing supply chain organisation.”

The brewer said that a successor for Magne Setnes in Austria will be announced in due course.

The company has also appointed Ronald den Elzen as the company’s first Chief Digital and Technology Officer effective March 4, 2020.

Heineken said that the position will enable the company to benefit from tremendous opportunities for the beer industry as customers and employees expect a seamless digital experience when they interact with all brands and the company.

In 2019, ‘Connect in a digital world’ was launched as the fifth business priority. The Dutch brewer noted that the appointment of its first Chief Digital and Technology Officer underpins the ambition to become the world’s most connected brewer.

Having joined Heineken 25 years ago, Ronald den Elzen most recently served as Managing Director of Heineken USA.

Ronald has also held various roles in the company including Finance Director in The Netherlands and Heineken UK as well as Managing Director of Sociedade Central de Cervejas, the company’s Portuguese business.

“I am delighted by the appointments of Magne Setnes and Ronald den Elzen. They are two highly experienced and versatile Heineken executives who have a lot to bring to our company. Our Executive Team very much looks forward to working with them,” van Boxmeer added.

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