NETHERLANDS – Heineken N.V. has reported a 3.3 percent organic growth in net revenue, reaching €9,072 million (US$9.8B) for the third quarter of 2024.
This growth is attributed to a 0.7 percent increase in total consolidated volume and a 2.6 percent rise in net revenue (beia) per hectolitre.
The beer giant’s premium offerings also saw robust growth, led by regions such as Europe, Africa & Middle East, which offset slight volume declines in the Americas and Asia Pacific markets.
Notably, Heineken’s premium beer volume increased by 4.5 percent, with Brazil, South Africa, and India driving growth.
The flagship Heineken brand saw an 8.7 percent volume increase, with double-digit expansion in 30 markets.
Heineken 0.0, the company’s alcohol-free variant, posted a 3.4 percent increase in volume, with Brazil, the United States, and Vietnam leading its growth.
Meanwhile, Heineken Silver showed high-twenties growth, particularly in China and Vietnam.
Dolf van den Brink, Heineken’s CEO and Chairman of the Executive Board, said, “We delivered a solid quarter of balanced growth, organically growing beer volume 0.7% and net revenue (beia) 3.3%. Our business continues to deliver in line with our plan in aggregate, despite some markets navigating challenging consumer and industry trends.”
In the Africa and Middle East region, Heineken recorded a 23.1 percent organic growth in net revenue (beia), with a 5.7 percent increase in total consolidated volume.
The company also saw a 16.7 percent rise in net revenue per hectolitre in the region. Strong growth in Nigeria, South Africa, and Namibia—despite declines in Ethiopia and Burundi—contributed to a 6.4 percent organic rise in beer volume.
Heineken also reaffirmed its full-year outlook, projecting an organic operating profit (beia) growth range of 4 to 8 percent.
Van den Brink noted that Heineken remains committed to expanding its market share and adapting structurally to achieve profitability amid volatile economic conditions.
Savanna Neat
Concurrently, Heineken Beverages introduced Savanna Neat, a new whisky-flavored cider under the Savanna brand.
According to Robert Weeder, Brand Manager at Heineken Beverages, “We’ve crafted it for an unpretentious generation that’s into bold new flavours without the fuss.”
The latest variant blends the classic Savanna crisp, dry cider with a touch of whisky flavor and notes of toasted oak.
TBWA/Hunt Lascaris collaborated with Heineken on the launch campaign, celebrating South Africa’s signature humor and lightheartedness.
The new flavor variant, described as “giving whisky” by the campaign’s creative director Steph Van Niekerk, aims to appeal to a generation seeking fresh, unconventional flavors.
Savanna Neat is available in a 330ml bottle at major retailers across South Africa.
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