Heinz to launch new condiment variants to meet demand for tasty sauces

USA – Heinz is set to launch new condiment variants, Heinz Mayocue and Heinz Mayomust sauces to address the growing demand for tasty and delicious products among saucy fans.

Heinz Mayocue is a tasty combination of mayonnaise and barbecue sauce while, Heinz Mayomust is made through mixing mayonnaise and mustard.

The two sauce variants are sold in 16.5oz. bottles for a suggested retail price of $3.49 per bottle and will be available in major retailers and online, including Amazon beginning this month.

“Sauce lovers nationwide have been mixing different condiments to create flavor combinations that will take their favorite foods to the next level for years,” said Nicole Kulwicki, Director of Marketing for the HEINZ brand.

“First with MAYOCHUP sauce and now with MAYOCUE and MAYOMUST sauces, we’re taking out the guesswork to give our fans the perfect condiment blends from the start!”

Heinz, which makes chilli sauces, condiment sauces, tomato sauces, spreads and pickles is continuing to expand its mayonnaise-based sauces.

The condiments come less than a year after it launched Heinz Mayochup, a hybrid condiment comprised of mayonnaise and ketchup in the United States.

The hybrid sauce was originally released in the Middle East and then arrived in the US after an online poll asking whether Americans would be interested in it proved to be successful.

The company launched a new range of Heinz thick chilli sauce products in the UK comprising of four varieties: Heinz sweet chilli, Heinz Jerk Bbq, Heinz peri peri and Heinz hot pepper.  

In 2015, the company unveiled Sriracha Chilli Sauce, joining its existing range of chilli sauces, which includes Jerk BBQ, Sweet Chilli, Peri Peri and Hot Pepper.

New launches indicate Heinz’s commitment to meeting the growing demand for hot and spicy sauces while developing new and exciting products that respond to consumer trends.

To expand its product portfolio with a strategic focus on core brands, Kraft Heinz last year agreed to acquire the US based condiments, sauces and dressings firm, Primal Nutrition for US$200 million.

According to Kraft Heinz, the deal was vital in expanding its product portfolio as it strengthens muscle in nutrition and health category.

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