EUROPE – Meal kit company HelloFresh has selected Tetra Pak’s sustainable carton packaging Tetra Recart® for its products in the European markets.

The new packaging will be used across the UK, Germany and the Netherlands, offering an environmentally friendly option for customers who are finding it convenient to dine outside restaurants.

Tetra Recart offers a better packaging alternative with 80% lower carbon footprint and significant weight and space savings compared to tin cans and glass jars.

It offers more product per pallet, faster shelf replenishment, reduced waste handling and more efficient use of shelf space help lower your DPC.

“Introducing the Tetra Recart carton to our sustainable packaging portfolio is a strategic move for HelloFresh, helping us reduce our carbon footprint through improved logistics efficiencies,” said Jakob Schmidt, Senior Global Procurement Manager at HelloFresh Global.

Tetra Recart cartons in kitchen drawer

“Tetra Pak’s innovative packaging enables HelloFresh to consistently deliver a quality product and a great opening experience for our customers.”

HelloFresh, which also operates in Canada, Germany, United Kingdom, New Zealand and Australia started using the improved packaging in the US in 2017.

The company is set to utilize the sustainable packaging for its products including branded tomatoes, beans, chickpeas and lentils across the European markets.

The delivery platform serves wholesome, home-made meals using data-driven technology that leverages on subscriber touch points.

“We see a huge growth in the meal kit category as consumers demand easier shopping experiences and services offering less planning, shorter cooking time, all while maintaining the quality of the ingredients,” said Peter Arvidsson, MD, Tetra Recart at Tetra Pak.

“We are pleased to be able to help food producers capture this opportunity with a sustainable package that keeps food fresh and tasty.”

To expand its product variety in the Canadian market, HelloFresh last year acquired meal kit brand Chefs Plate with the combined entity targeting revenues of about US$153.1 million in 2019.

According to PlanetRetail RNG, the global online food spending is expected to reach US$625 billion in 2023, up from US$213 billion in 2018.

Companies including retailers are launching into the meal kit space previously dominated by Kroger, Publix, Albertsons, Weight Watchers and Meijer.