Hershey, General Mills expand with launch of new Kiss Cinnamon Toast Crunch
The new product taps into the growing trend of unique flavour combinations favoured by younger consumers.
USA – The Hershey Company, a multinational confectionery company, has partnered with General Mills to launch Kisses Cinnamon Toast Crunch-flavoured candies.
The new candies feature smooth white crème infused with cinnamon sugar and graham cracker-flavoured cookie bits, creating a distinctive taste profile that merges Hershey’s Kisses and Cinnamon Toast Crunch cereal.
Katie DeCapria, Senior Brand Manager at The Hershey Company, said, “Unexpected crossovers are having a moment, and we’re delivering a Hershey’s Kisses flavor combo no one saw coming, but everyone will want to try.
“Hershey’s Kisses have always been a go-to for sweet moments, and now, the Cinnamon Toast Crunch flavor will make memories even more unforgettable.”
Brandon Tyrrell, Marketing Communications Manager at General Mills, mentioned that Cinnamon Toast Crunch is a popular choice in the cereal aisle, and the company continuously seeks ways to extend its iconic flavor to other areas appreciated by consumers.
He added that the new Hershey’s Kisses Cinnamon Toast Crunch flavored candies are a great combination that fans and families will enjoy during their leisure time or while on-the-go.
Both companies stated that the product developed has been sparked by consumer research indicating that innovative tastes are expected by Gen Z and Millennial shoppers, with 75% agreeing that it is a critical factor in their purchasing decisions.
Hershey expands Reese’s Peanut Butter Cups to accommodate veganism
The new collaboration follows the introduction of two plant-based chocolate bars by Hershey, marking a permanent entry into the rapidly expanding global vegan chocolate market, which is projected to reach US$ 4 billion by 2032, growing at a CAGR of 15.5%.
The Pennsylvania-based company has introduced an oat milk version of its popular Reese’s Peanut Butter Cups, as well as a new oat milk chocolate bar featuring sea salt and almonds.
The launch follows the company’s application for a patent for using roasted grains, including corn, oats, millet, rice, sorghum, or wheat, in its vegan chocolate products as a replacement for dairy.
Hershey stated that nut and seed oils, commonly used in dairy-free chocolate, produce an inferior end product, and that it is engaged in R&D to create allergen-free recipes that are healthier than conventional chocolate.
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