Hershey partners with Yuengling to launch chocolate-infused beer

USA – American chocolate giant, The Hershey Company has partnered with Pennsylvania based brewer, Yuengling in the launch of Chocolate Porter in the US.

The limited edition of the chocolate-infused beer comes at an alcohol by volume (ABV) of 4.7%. It will be available from mid-October 2019 on draft in select bars and restaurants in 13 US states.

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While brewers nationwide regularly collaborate with chocolatiers and coffee producers on special brews, the Chocolate Porter is a new spin that combines Yuengling’s nearly 200-year old Dark Brewed Porter recipe with the world-famous taste of Hershey’s chocolate.

The limited-edition beer uses Yuengling’s brewing experience to artfully blend Hershey’s chocolate with caramel and dark roasted malts for a smooth, rich and delightfully chocolaty finish.

Jennifer Yuengling, vice president of operations at Yuengling said, “We saw a unique opportunity to partner with Hershey’s, a brand known worldwide for its iconic, delicious tasting chocolate, to deliver fans our first-ever beer collaboration.

“We spent nearly a year developing our Yuengling Hershey’s Chocolate Porter and are excited for the world to indulge in the classic taste of Yuengling Dark Brewed Porter blended with the unmistakable taste of Hershey’s chocolate.”

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Ernie Savo, senior director of The Hershey Company global licensing and business development division added: “Bringing together over 300 years of craft and experience is quite rare in 2019; however, that’s exactly what we did bringing together the Yuengling brewing masters with the chocolate-making expertise of Hershey.

“This Yuengling Hershey’s Chocolate Porter is sure to surprise and delight the chocolate fans and the avid beer-lovers among us that are looking to try something new and delicious.”

The beer will be available across Pennsylvania, Ohio, West Virginia, Virginia, New York, Connecticut, Maryland, Massachusetts, New Jersey, Rhode Island, Washington DC, Delaware, Indiana and Kentuck states.

Established 1829, the Yuengling currently boasts of a strong beer protfolion under the brands include Yuengling Traditional Lager, Light Lager, Black & Tan, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale, Oktoberfest and the new Golden Pilsner. 

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