SOUTH AFRICA – Hinds Spices, part of RFG Foods, is expanding its product range with the launch of the 200ml recyclable plastic bottle reinforcing the brand’s commitment to environmental responsibility while catering to modern consumer needs.
According to Shevani Singh, Brand Manager at RFG Foods, the new 200ml value pack is designed for today’s consumer, combining convenience with sustainability.
“It ensures no wastage or mess, allowing customers to enjoy cooking with Hinds Spices effortlessly,” said Singh.
The design accommodates two Hinds spice refills perfectly, fitting into one bottle. This offers an eco-friendly and user-friendly solution for households that rely on Hinds Spices daily.
RFG Foods unveiled the Signature Blend range to complement its new packaging, a curated selection of versatile spice blends designed to elevate everyday cooking.
The range features Aromatic Garlic and Herb, a flavorful blend that adds depth to a variety of dishes, perfect for seasoning meats, pastas, or roasted vegetables.
For those who enjoy grilling, the Braai Spice blend captures the essence of traditional South African barbecues with its bold and smoky flavors, ideal for enhancing meat and poultry.
Adding a creative twist to plant-based dishes, the Veggies, Roots, and Beets Spice is crafted to bring out vegetables’ natural sweetness and earthiness, making it an excellent choice for roasted, sautéed, or steamed sides.
With these Signature Blends, Hinds Spices continues to meet the evolving needs of South African consumers, offering unique flavors that inspire culinary creativity.
These blends are tailored to meet the diverse flavor preferences of South African consumers, enhancing both everyday meals and special occasions.
“Hinds Spices has always delivered superior taste at great value,” Singh explained. “The new 200ml bottle and signature blends reflect our mission to help consumers create bigger, bolder, and better meals for their loved ones.
“With stretched resources, our consumers still strive to make memorable meals, and Hinds Spices makes that possible.”
The updated product line underscores Hinds Spices’ dedication to innovation, value, and sustainability, strengthening its position as a household staple in South Africa.
“With these launches, we’re poised to continue driving growth in the spice category and in consumers’ kitchens,” Singh added.
Boston products refreshes packaging to mark legacy
Another iconic South African brand, Boston, is celebrating its nearly 40-year legacy by unveiling refreshed packaging across its product portfolio, which includes hot drinks, cordials, vinegars, and lemon juices.
“We wanted the new designs to reflect the premium quality of our products while staying true to our heritage of providing affordable and accessible options,” said Marne Dirks, CEO of Boston.
The modern, clean packaging highlights the variety of flavors and sizes available while maintaining Boston’s trusted quality, which it has delivered for generations.
“Boston has always been a part of South African homes, and with this refresh, we welcome everyone to the Boston family, where great taste and reliability remain at the heart of everything we do,” Dirks added.
With these updates, Hinds Spices and Boston continue cementing their status as beloved staples in South African households.
Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
