Hindustan Coca-Cola Beverages expands CSR outreach in Andhra Pradesh through Project SHINE initiatives
Project SHINE continues to improve sanitation, clean energy access, and skill development across rural communities in Srikakulam, Andhra Pradesh.
INDIA – Hindustan Coca-Cola Beverages (HCCB) has expanded its corporate social responsibility (CSR) efforts in Srikakulam, Andhra Pradesh through its flagship program, Project SHINE.
The initiative focuses on sustainable development and community empowerment by addressing key areas such as clean water access, hygiene education, renewable energy, and youth skill development.
As part of the project, HCCB has installed water filtration units in the region to improve access to clean drinking water.
The company has also introduced Water Access, Sanitation, and Hygiene (WASH) programs in schools and communities. These sessions cover essential hygiene practices, handwashing techniques, adolescence education, and communicable disease prevention, aiming to instill healthy habits from a young age.
In an effort to promote clean energy and improve public safety, HCCB has installed 60 solar-powered streetlights in the villages of Bethalapuram, Kotharevu, and Kunduvanipeta near Srikakulam town. The solar lighting systems enhance nighttime visibility, contributing to a safer and more secure environment for residents.
In addition to infrastructure development, HCCB is addressing local unemployment by providing sales and marketing training to the region’s youth.
The program, tailored to suit diverse learning needs, is designed to enhance employability and prepare participants for professional careers.
HCCB has partnered with the Andhra Pradesh State Skill Development Corporation (APSSDC) to train over 5,000 young professionals, with more than 7,650 individuals trained to date.
Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer at HCCB, emphasized the company’s long-term commitment to health, sustainability, and economic empowerment through these initiatives.
Project SHINE focuses on five core themes: environment and disaster management, WASH, inclusive growth through women’s empowerment, education and skill-building, and community development.
Under this framework, HCCB has installed water ATMs, smartboards in schools, and provided digital and financial literacy training to over 4,000 women in Andhra Pradesh.
To date, HCCB’s CSR activities have impacted nearly 2 lakh individuals in the state, reinforcing the company’s focus on sustainable, inclusive development through long-term community engagement.
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