HortiFlora Expo 2025: Spotlight on Ethiopia’s avocado industry

ETHIOPIA – The HortiFlora Expo 2025, set to take place from April 1 to April 3 in Addis Ababa, will highlight Ethiopia’s growing avocado sector.

Organized by HPP Exhibitions in collaboration with the Ethiopian Horticulture Producers Exporters Association (EHPEA), the event aims to attract international buyers and investors while addressing key challenges affecting the industry.

A panel discussion titled Unlocking Ethiopia’s Avocado Potential will be held on April 1 at the Lalibela Meeting Hall.

Experts, policymakers, and investors will gather to discuss ways to strengthen Ethiopia’s position in the global avocado market by improving quality, overcoming logistical barriers, and enhancing market access.

Industry growth and opportunities

Ethiopia’s avocado industry has expanded in recent years, driven by the increasing demand for Hass avocados in Europe and the Middle East. The country’s favorable climate and investment in horticulture have created opportunities for further development.

However, industry players note that inconsistent yields and inadequate storage facilities remain major obstacles.

“We have seen a remarkable increase in avocado production, but we need to ensure quality control measures are in place to meet global standards,” said a spokesperson from EHPEA. “Expanding market access and improving compliance will be key to sustaining this growth.”

The expo will serve as a platform for exporters, producers, and investors to explore new trade opportunities, share best practices, and promote Ethiopia’s avocado industry on an international stage.

Smallholder farmers and investment needs

Smallholder farmers are central to Ethiopia’s avocado supply chain, yet many struggle with limited access to certified seedlings, modern farming techniques, and storage facilities. Post-harvest losses continue to affect profitability, making it difficult for small-scale growers to compete internationally.

“There’s a lot of potential for avocado farmers, but we need support systems that help them maintain consistent yields and meet export requirements,” said an agricultural expert attending the panel discussion. “Without proper investment in training and infrastructure, small-scale farmers will struggle to compete in the global market.”

To tackle these issues, discussions at the expo will focus on policy reforms, financing options, and technological advancements that could support farmers and enhance Ethiopia’s avocado production capacity.

Expanding export markets and quality standards

Ethiopia’s avocado exports have grown significantly in recent years, but ensuring consistent quality remains a challenge. Compliance with international standards is critical for long-term success in the global market.

“The global avocado market is highly competitive, and Ethiopian growers must meet strict compliance requirements,” said a representative from an avocado export company. “We need better training programs and stronger partnerships with international buyers to improve our market position.”

With increased investment and collaboration, Ethiopia is well-positioned to expand its avocado sector. The discussions at HortiFlora Expo 2025 will play a key role in shaping the industry’s future and ensuring that Ethiopian avocados gain a stronger foothold in global markets.

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