Hortifrut earns global B Corp Certification
Certification marks company’s growing focus on responsibility in business operations.
GLOBAL – Hortifrut, one of the world’s top berry producers, has achieved global B Corp Certification, recognition that affirms the company’s growing dedication to social and environmental responsibility.
In a statement, the company said the certification reflects its ongoing efforts to balance economic goals with positive outcomes for people, the environment, and local communities.
This recognition now places Hortifrut among over 9,000 businesses globally that meet strict standards in performance, transparency, and ethics.
“This is an opportunity to consolidate and expand our long-term strategy, in which sustainability is not an option, but an essential pillar of our business vision,” said Héctor Luján, CEO of Hortifrut.
“This accomplishment is the result of the collaborative work of employees, producers, suppliers, customers, business partners, and strategic allies who share the vision of a more responsible future.”
The B Corp Certification process examines company performance across areas such as community impact, employee treatment, customer care, and environmental practices.
Hortifrut’s operations span 15 countries, with 2024 revenues exceeding US$1.165 billion. The company runs a vertically integrated model that covers everything from berry breeding to final product delivery, allowing them to manage resources more effectively.
“Obtaining this certification has been the result of a comprehensive effort that has touched all levels of the company and its supply chain, from the implementation of governance policies to the measurement of environmental indicators, the optimization of resources throughout the operation, and the promotion of labor inclusion programs,” said Pia Walker, Hortifrut’s Sustainability Manager.
“This achievement reflects our company’s ongoing commitment to continuous improvement and positions us as a benchmark in corporate responsibility within the sector.”
Seasonal innovation with “Berry Easter”
The certification comes shortly after the company introduced “Berry Easter,” a seasonal blueberry product launched across Italy, Austria, and Denmark.
Packaged in fully recyclable, plastic-free materials, the treat highlights Hortifrut’s push toward more thoughtful packaging solutions.
Designed as a healthier option for the Easter season, the product is rich in antioxidants and vitamins. It is being positioned as an alternative to traditional sugary treats, aligning with changing consumer preferences.
Stephanie Giorgi, Global Marketing Director at Hortifrut, said: “With the launch of ‘Berry Easter’, Hortifrut is expanding the boundaries of the blueberry category, introducing a seasonal fruit innovation that enhances consumer engagement. By offering a festive, limited edition blueberry product, Hortifrut proves fresh fruit can be just as exciting as traditional holiday treats.”
The company plans to bring similar seasonal offerings to more markets in the future, signaling its continued commitment to both health-focused foods and sustainable practices.
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