Hostess Brands appoints new CFO, head of Strategy and M&A

USA – Hostess Brands has appointed consumer packaged goods industry veteran Brian Purcell the company’s new executive Vice President and Chief Financial Officer (CFO).

Purcell will replace Tom Peterson, who has been appointed as the executive Vice President of the newly created role of Strategy and M&A, effective January 6, 2020.

Purcell joins Hostess Brands with over 20 years of finance, accounting and consumer packaged goods experience in leading growth-oriented organizations such as Rawlings Sporting Goods, PepsiCo and Argosy Gaming Company.

Most recently, he served as CFO of Rawlings Sporting Goods, where he was responsible for all finance, accounting and IT functions.

During his tenure beginning in 2016, he worked with the executive team to develop turnaround strategy that revitalized profit and revenue growth over a three-year period.

Prior to this, for nearly ten years, Purcell held both field and corporate senior and executive finance leadership roles at PepsiCo across multiple segments of its businesses, culminating in a Regional Chief Financial Officer position for a multi-billion dollar business in North America.

Earlier in his career, Purcell worked in finance at Argosy Gaming Company, a publicly traded owner and operator of casinos in the central United States with approximately US$1 billion in revenue and through the time it was acquired by PENN National Gaming.

“We are excited to further enhance and expand our executive leadership team as we position ourselves for the next phase of our organizational development and growth,” commented Andy Callahan, Hostess Brands’ President and Chief Executive Officer.

“We are fortunate to have a person of Tom’s experience in corporate development and capital markets with Hostess Brands to lead this effort.

“His efforts will be instrumental as we leverage our sustainable, scalable, profitable operating model and additional platform development to drive long-term financial performance,”

“Brian is an incredibly talented finance executive with strong accounting, financial planning and analysis expertise with a broad depth of knowledge in the consumer packaged goods industry.

“Brian’s strong focus on results and operational and business acumen fit well with the Hostess Brands’ culture. We look forward to his future contributions as we build upon our growth potential.”