Hostess Brands launches two new products and convenient pack sizes

USA – Hostess Brands has added new two new products to its breakfast cakes line with the launch of Strawberry Cheesecake flavored Donettes and Cream Cheese Coffee Cake, available across the US grocery stores.

The new Strawberry Cheesecake flavored Donettes feature a pink, strawberry flavored cake donut with a thick, creamy icing evocative of the classic summer dessert while the Cream Cheese Coffee Cakes are made with real cream cheese in the batter and topped with a delightfully, buttery sugar-crumb streusel.

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Additionally, the company has introduced the Chocolate Frosted Donettes and Powdered Donettes in snack-friendly 3-to-a-Pack, on-the-go packaging.

As twist on the tried-and-true bag of Donettes Hostess, Hostess Brands said that the on-the-go packaging option allows consumers to grab an individually-wrapped pack of three Donettes, “perfect for all their on-the-go breakfast and snacking needs.”

Hostess added that the new format – which the company first launched at select locations last year – is now receiving a wider distribution and will be available for the Hostess classic Chocolate Frosted and Powdered Donettes.

Multi-packs of Donettes On-the-Go come with eight packs containing three donuts each, the company noted.

“We are delighted to offer our consumers new flavors and ways to indulge in small moments of happiness throughout their day,” said Adam Lisook, Brand Director, Hostess Breakfast.

“Hostess always strives to be a beacon of fun and joy in an otherwise hectic life. We hope these innovative new ways to enjoy some of our most beloved breakfast items help our consumers begin their day on a sweet note.”

Hostess, which offers breakfast category of sweet baked goods under brands such as HoneyBuns, Danish Pastries and Cinnamon Rolls, has embarked on an expansion spree to increase its baking capabilities, broaden its activities and achieve a broader market cover in the snack business.

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The company recently expanded into Canadian with the purchase of cookies and wafers producer, Voortnan for approximately US$320 million.

Hostess said that the the acquisitions will create a larger and more diversified sweet snacking company while expanding product offerings, manufacturing capabilities and providing significant strategic and financial benefits.

By adding the Voortman brand, Hostess expects to compete with its uniquely positioned and differentiated products in the large and growing US$8.4 billion cookie category and have greater growth opportunities provided by a more diverse portfolio of brands and products.

Early 2018, Hostess purchased some of Aryzta’s breakfast assets including Cloverhill bakery facilities, Big Texas and Cloverhill brands, further expanding the brand’s portfolio to increase the ability of the business to invest and earn big revenues.

The company recently appointed Tom Peterson as the executive Vice President of the newly created role of Strategy and M&A, to further enhance and expand its executive leadership team and position the company “for the next phase of our organizational development and growth.”

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