UK – American multinational food ingredients supplier IFF has partnered UK-based health and wellness company Salus Optima to help brand owner create snacks and other products that target metabolic health.
Metabolic health includes maladies like obesity, pre-diabetes, high cholesterol and pre-hypertension that feeds into the spread of diseases like type 2 diabetes, coronary disease stroke and other diseases.
It’s a major health and wellness concern affecting 25% of global adult population. According to IFF, the total cost of metabolic health is in the trillions, including the expenses of health care and the loss of potential economic activity.
It is for this reason that IFF and Salus Optimus came together to provide an AI-driven personalised nutritional platform for brand owners to help them create foods that improve the health and wellness of their consumers.
IFF has an extensive portfolio of clinically-tested ingredients include probiotics, prebiotics, plant proteins and fibres, among others.
Meanwhile, Salus Optima’s tech provides leading behaviour change techniques, and has been shown to increase brand lifetime value as much as double digits by supporting, motivating and empowering consumers to achieve their individual goals.
Key to the success of the partnership’s personalised nutrition platform is blending science-backed, data driven recommendations with behavioural change techniques – such as digital coaching – with branded products at the core of the offering.
On the first level, the collaboration leverages Salus Optima’s tech with IFF’s portfolio of health-enabling ingredients from its Nourish and Health & Biosciences divisions to help product developers to create differentiated experiences that address the aspects that influence metabolic health.
Secondly, the partnership is also focused on helping consumers understand their unique metabolic response to food, supplements, activity and sleep, accessible via mobile phones and wearables.
The turn-key digital health and wellness platform is powered by IFF’s market-ready product design solutions, combined with Salus’ modular digital health tech.
It provides real-time consumer intel, doubling as a direct marketing tool that captures rich, first-party data beyond traditional points of sale to help brands gain a deeper understanding of consumer needs.
Set-up and integration with mobiles and wearables is quick and easy, and provides consumers with actionable, engaging and personalised suggestions to achieve health and wellness goals.
“The partnership with Salus Optima places us at the forefront of the personalised nutrition space,” said Nicolas Mirzayantz, president of Nourish, IFF.
“It is a testament to our commitment to science, creativity and redefining possibilities with our customers and consumers at the centre of it.