IFIC 2022 American market survey reveals 15% uptick in snacking

USA— According to International Food Information Council’s (IFIC) 2022 Food & Health Survey, in 2022, about three-quarters of Americans said they snack at least once a day, marking a 15% jump since 2021.

The survey, which included 1,005 U.S. consumers aged between 18 and 80, also uncovered a large uptick in the number of consumers who reported following a diet or eating pattern—from 39% in 2021 to 52% in 2022.

Stress could be attributed to the increased in snacking among American consumers—a habit that spiked to include 73% of adults in 2022 from 58% in 2021, according to the survey.

People who reported feeling very stressed (29%) in the last six months were more likely to snack at least three times a day compared to those who reported feeling only somewhat stressed (10%). Similarly, about 1 in 4 adults (24%) said they always or often eat when they’re feeling stressed. 

ADVERT

In the morning, 43% of snackers opting for fruit whereas in the evening, they turn to savory/salty snacks (40%), followed by candy, chocolate and other treats (38%), and cookies, cake and ice cream (37%).

Conversely, the survey revealed that 1 in 3 Americans are making positive dietary changes to combat stress.

More than half (54%) of people who made changes to their diet/nutrition to address stress said they were trying to eat healthier, while 38% focused on healthy behaviors instead of weight loss, and 37% followed a specific eating pattern or diet.

Clean eating (16%), mindful eating (14%), calorie-counting (13%) and plant-based (12%) were the top diet/eating pattern picks in 2022.

ADVERT

Energy emerged as the most popular functional benefit consumers sought in their foods and beverages with 37% of Americans reported in the survey to have a preference for this.

Weight loss/weight management (30%), digestive health (29%), cardiovascular health (28%) and improved sleep (26%) were also among sought-after functional benefits.

The survey also revealed continued interest in sustainability with 39% reporting that environmental sustainability impacted whether they decided to buy certain foods and beverages in 2022, up from 27% in 2019. However, high prices at the grocery store could deter purchase decisions from sustainable options.

ADVERT

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE

More News Articles

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.