USA- Impossible Foods has launched Impossible Bowls, the company’s first line of branded frozen plant-based dinners.
The single-serve frozen meals are available in eight distinct flavors and can be prepared in under five minutes using a variety of plant-based meat alternatives from Impossible Foods.
The bowls will be sold in collaboration with Golden West Food Group and will debut in around 4,000 Walmart locations nationwide.
Walmart stores will begin by stocking four Impossible Bowls: Sweet & Sour Impossible Pork; Teriyaki Impossible Chicken; Chili Mac with Impossible Pork; and Barbeque Impossible Pork.
In October four additional meals will appear in Walmart shelves, including Spaghetti & Impossible Meatballs, Pasta Bolognese with Impossible Beef & Pork, Burrito Bowl with Impossible Beef, and Spicy Enchilada Bowl with Impossible Chicken.
The California based food company now offers complete meals that include animal substitutes instead of only producing plant-based meat. With these items, the business enters the market for quick and practical meals.
“Convenience and accessibility are a huge part of this, and we’re excited to give people even more ways to try and buy Impossible products,” Peter McGuinness, CEO of Impossible Foods, said in a statement.
He noted that this is a major milestone that they are proud of and hope will push the category forward in a meaningful way.
According to Precedence Research, the global frozen food market size is expected to be worth around US$ 504.41 billion by 2030 and expanding growth at a CAGR of around 6.34% from 2022 to 2030.
In 2021, the frozen foods market was estimated to be worth US$ 290 billion. The market is primarily driven by an expansion in the retail landscape, a high demand for convenience foods, and technical advancements in the cold chain industry. However, the market for frozen foods is challenged by the growing selection of fresh and natural food products.
Companies are being pushed to provide sustainable and long-lasting food products by rising demand for frozen foods.
Leading corporations in the global food and beverage sector want to contribute to the expansion of the market for frozen foods by designating a division to the manufacturing of such items.
The Conagra Brands-owned plant-based leader Gardein offers a variety of frozen bowls with its plant-based chick’n and saus’ge.
Additionally, Tattooed Chef offers bowls and dishes with vegan sausage, chicken, and vegetables.
The larger Nestlé products like Stouffer’s lasagna and DiGiorno pizza are packaged in frozen bowls under the Sweet Earth brand by Sweet Earth, which is owned by Nestlé.
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