INDIA – India’s ethnic snack-food giant Haldiram’s Nagpur is investing more than Rs. 100 crore ($13.6m) into the construction of its own manufacturing facility for long shelf-life dairy products.
SIG, which produces aseptic carton packaging, will be Haldiram’s Nagpur technology partner in the new project as it seeks to expand its footprint from its existing markets of Maharashtra, Goa and Chhatisgarh.
It will be supplying the company with a high-speed CFA 1224 filling machine for combiblocXSlim carton packs.
Vandana Tandan, country manager for SIG India, said, “We are really excited about working with Haldiram’s Nagpur.
Their ambition to create differentiated products has perfect synergy with SIG’s filling system, which allows maximum flexibility.”
With the new facility, Haldiram’sNagpur said it aims to launch a wider range of ethnic dairy and non-dairy products, leveraging on its existing retail network and distribution capabilities.
Sushil Agarwal, director at Haldiram’s Nagpur, said, “SIG offered us state-of-the-art technology with full flexibility of nine volume sizes on one filling machine, all at high speed.
This gives us a lot of options to pack a variety of products in a huge number of different packaging formats and sizes. And even more, the elegant, slim carton packs are very attractive and stand out on the shelf.”
The product offerings will include buttermilk under the name Matka Jhatka, sold in 200ml combiblocXSlim carton packs, along with Aam Panna, Jal Jeera, and a variety of lassi products.
“Our brand Haldiram’s is a household name, associated with great quality and fantastic products,” Neeraj Agarwal, marketing director at Haldiram’s Nagpur, said.
“With SIG, we know that we will be able to extend this in a big way into the ethnic beverages category. We will be able to introduce beverages that consumers really enjoy, in the right sized packaging that suits different consumption occasions.”
Haldiram’s is also setting up a range of widespread franchise networks in several Indian cities to offer everything from sweets and confectionery to namkeens, juices, and more.
Earlier, SIG entered into an agreement to acquire Pactiv Evergreen’s Asia Pacific Fresh operations (Evergreen Asia) for US$335 million.
Evergreen Asia supplies filling machines, cartons, closures and after-sales service to its customers in the fresh segment, mainly for milk, and has production facilities in China, South Korea and Taiwan.
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