INDIA – Pansari Group, a prominent FMCG company in India, is stepping into the world of premium green tea with the launch of Tvoy green Tea at AAHAR 2024, the International Food and Hospitality Fair organized by the India Trade Promotion Organisation (ITPO). 

Tvoy green tea is cultivated in a high-altitude tea estate, nestled 1900 meters above sea level, surrounded by natural forests and pristine streams, exemplifying an eco-friendly approach to tea farming. 

Shammi Agarwal, the Director of Pansari Group, emphasized that the launch goes beyond introducing a product, stating, “The launch of Tvoy green tea is not just about launching a product but about embracing a lifestyle. In a time when health-consciousness is on the rise, the tea offers a blend of tradition and wellness.” 

The product offers various flavors, including Classic green tea, chamomile, and Kahwa green tea, providing consumers with a range of options to suit their preferences. 

Agarwal expressed confidence in entering the green tea market at this juncture, saying, “We are excited about the journey ahead and believe that the tea will become a symbol of health and indulgence for our consumers.” 

Tvoy green tea boasts pyramid tea bag filter packaging that is not only biodegradable but also features a string and paper tag, offering an environmentally friendly alternative to conventional plastic packaging.  

The pricing is set to be competitive, making the product accessible through retail outlets and various e-commerce platforms. 

Furthermore, the product holds several certifications, including ISO 9001:2008, HACCP 2006, and Fair Trade Certified by the Fair-Trade Labeling Organization, ensuring quality and ethical sourcing practices. 

Recently, the brand launched its new tea range, Pansari Chai which comes in four distinct flavours each of which offers an exquisite tea-drinking experience.  

After receiving a great response from their customers for Pansari Chai the team thought of bringing their green tea range to the market as well. 

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