NIGERIA – Dufil Prima Foods Plc, makers of Indomie Noodles has finally bowed to consumers demand having launched the bigger size of Indomie Onion Chicken Flavour variant in the market.
The latest product, which comes in 120 gram, is according to popular demand, said Brand Manager, Indomie, Mr. Amber Yadav.
According to Yadav, the entry of the new stock keeping unit, SKU, had added to the array of product sizes that could be purchased off the shelf.
“The new offering became a necessity as consumer research showed a growing affinity for the Onion chicken flavour variant among many adults, hence, a desire to have it in a bigger and more mouth filling size, and as a consumer responsive brand, we had to attend swiftly to the consumer’s bid”
Speaking further on the new product, Group Public Relations and Events Manager of the brand, Mr. Tope Ashiwaju, said that the new product, which is quite affordable, was borne out of the need to continuously meet consumers’ expectations and it was affordable for all.
He said, “It is no longer a surprise that consumers view Indomie as their noodles brand of choice which constantly prioritises and guarantees their satisfaction at all times, as evident in our dynamic product development process over the years.
The new 120g Onion Chicken Flavour will cater to not just the taste but also the pocket of all consumers in the market.”
He also encouraged Nigerians to embrace the brand, which promises continuous commitment to customers’ desire.