Indonesia’s Kopi Kenangan enters Indian market with first coffee outlet in Delhi
Kopi Kenangan opens its first Indian store in Delhi, aiming to expand to 50 outlets and source coffee locally.
INDIA – Indonesia’s leading coffee chain, Kopi Kenangan, has entered the Indian market with the launch of its first Kenangan Coffee outlet at Pacific Mall in Tagore Garden, Delhi.
The move marks a significant milestone for the Jakarta-based brand, which is Southeast Asia’s fastest-growing coffee chain and the region’s first food and beverage unicorn.
The company revealed plans to establish at least 10 outlets across India by the end of 2025, with a long-term goal of expanding to 50 locations in the years ahead.
Approximately 70% of these will follow the traditional café model, while the remaining 30% will be small-format, takeaway-focused stores.
Kopi Kenangan, which trades internationally under the name Kenangan Coffee, is set to invest up to Rs 40 crore (US$4.6 million) in its Indian expansion.
This includes developing a local coffee sourcing programme aimed at supporting its sustainability objectives, reducing transportation costs, and enhancing supply chain efficiency.
The coffee chain plans to offer a distinctive blend of Indonesian and Indian flavors, supported by its use of Gula Aren, a natural sweetener derived from the Arenga pinnata palm tree native to Indonesia.
This ingredient aligns with growing consumer demand for health-conscious offerings in India’s rapidly evolving food and beverage landscape.
In addition to importing signature Indonesian coffee, the brand intends to source locally grown beans to cater to Indian tastes and bolster its presence in a competitive market that includes domestic specialty coffee players such as Blue Tokai Coffee Roasters, Third Wave Coffee, and Subko Coffee Roasters.
Kopi Kenangan’s pricing strategy positions it to compete with value-focused local chains such as abCoffee and Nothing Before Coffee.
Entry-level drinks like espressos will be priced at Rs 99 (US$1.15), with americanos at Rs 129 (US$1.50). A premium selection of beverages will be available at prices reaching up to Rs 329 (US$3.80).
Founded in 2017, Kopi Kenangan has grown rapidly to operate over 900 outlets across Indonesia. In January 2022, it became the first food and beverage startup in Southeast Asia to achieve unicorn status, surpassing a valuation of US$1 billion.
The company aims to integrate Indonesian craftsmanship with local Indian preferences to create a unique and memorable coffee experience for Indian consumers.
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